Lukas Partners Raises National Awareness for Creighton University Economist

Client Overview

Ernie Goss, Ph.D. is a Creighton University professor and economic expert who has published over 100 research studies on economic forecasting and the statistical analysis of business and economic data. His expertise allows him to spread public awareness of how the economy in the Mid-America region is impacted by inflation, recession, the housing market, the stock market and more.

The Challenge

Locally, Dr. Goss is already regarded as a subject-matter expert, routinely conducting research and comparing regional data to national economic indexes so the public, agricultural, and business sectors stay informed. But in a crowded national media landscape, Lukas Partners faced the challenge of breaking through the economic news cycle with timely, digestible stories that could elevate his profile nationally and position him as a trusted voice outside Omaha, Nebraska.

The Big Idea

Turn Dr. Goss’ monthly economic surveys into a pre-packaged media asset library—complete with news releases, video recaps, soundbites and visuals—so reporters had timely, accessible and quotable content that positioned him as the go-to expert nationwide.

Our Approach

Elevating Dr. Goss nationally required more than just sending out information. We strategically combined trend monitoring, proactive media outreach, and multi-format content production to make his expertise easy for journalists to use. From identifying news hooks before they went viral to maintaining relationships with reporters across the country, every PR tactic was designed to amplify his credibility.

Develop Media Kits

Each month, we transformed Dr. Goss’ Mid-America Business Conditions Index and Rural Mainstreet Surveys into easy-to-use media resources for print, broadcast and digital platforms within 48 hours by:

• Filming, editing, and publishing an explanatory video and transcript with Dr. Goss
• Creating four to five soundbites to be repurposed in newscasts and online publications
• Editing, proofing, and distributing news releases with the embedded graphs, soundbites and assets

Build Media Relationships

Lukas Partners researched and updated reporter contacts across local, regional, and national outlets. We developed Dr. Goss’ Qwoted profile to connect with journalists that needed expert commentary. We also cross-promoted Dr. Goss and the Heider College of Business podcast through news releases.

Media Training & Coordinate Interviews

We prepared Dr. Goss for media interviews, helping him deliver clear, authoritative commentary on complex economic issues. Our team also coordinated fast-moving interview requests to ensure he remained accessible to journalists covering breaking news.

Newsjacking

We monitored economic headlines and identified opportunities for Dr. Goss to provide timely insights on issues such as drought conditions, student loan debt, recession predictions, election implications, inflation and other high-interest economic topics.

The Results

With the help of Lukas Partners, Dr. Goss successfully gained national attention for his economic research and analysis in the 2023-2024 fiscal year from outlets like Newsweek, CBS News, CBS Money Watch, Reuters, Yahoo! News, Yahoo! Finance, Consumer Affairs, GoBankingRates, iHeartRadio, Gray Local News Live, and Investing.com. His insights also earned personal recognition from Warren Buffett, who emailed Dr. Goss to commend his clear and succinct analysis of tariffs during a PBS interview.

Build Awareness of Your Work

When you want to make sure people know about your personal brand and work, Lukas Partners delivers results. Our strategic PR, media training, and brand reputation management services elevate your profile to a national audience. Let’s work together!