OMAHA, Neb. — [May 1, 2025] — Hurrdat is proud to announce the acquisition of Lukas Partners, one of Nebraska’s most respected strategic communications and public relations firms. With more than four decades of delivering award-winning results for clients, Lukas Partners has long been a trusted partner for businesses, nonprofits, educational institutions and government sectors seeking to share their stories, build credibility, enhance their reputations and navigate complex communication landscapes.
This acquisition strengthens Hurrdat’s ability to offer a fully integrated marketing and communications solution. Lukas Partners’ expert PR counselors will continue to shape client narratives that engage audiences, create positive perceptions and build trust that drive business results. Their long-standing relationships with news media locally and across the nation result in positive news stories that showcase brands, services and products. Lukas Partners is the go-to firm for crisis preparedness and management, effective social monitoring response and successful event management.
Clients of Lukas Partners will now have access to Hurrdat’s full suite of services, including marketing and advertising strategies, SEO, creative and brand development, paid media, website design, podcast and video production —while continuing to receive the high-touch, personalized PR counsel they’ve come to expect.
“Bringing Lukas Partners into the Hurrdat family allows us to offer even more strategic support to organizations that care deeply about how their stories are told in order to connect with their stakeholders,” said Bill Hipsher, President and Owner of Hurrdat. “Joan Lukas built a stellar reputation for trusted communications, recognized with numerous awards from the Public Relations Society of America and marketing associations. We’re excited to build on that foundation together.”
Joan Lukas will continue to lead client support under her new role as Vice President, Lukas Partners, a Hurrdat Company. She will work closely with Hurrdat’s leadership team to identify new opportunities for clients and integrate PR services into Hurrdat’s growing portfolio.
The Lukas Partners brand will be retained for the foreseeable future, with the addition of “a Hurrdat Company” to reflect the expanded partnership. Clients can expect the same high-quality PR services—only better—with no disruption in deliverables, fee structure, or key team members whom clients have trusted over the years.
About Hurrdat
Hurrdat is a diversified media, marketing, and entertainment company headquartered in Omaha, Nebraska. We bring together expert teams, cutting-edge technology, and creative storytelling to build powerful local and national brands. From strategy to execution, we deliver results across marketing, media, public relations, events, and hospitality. Our unique model unites agency services, content production, sports and entertainment media, venue experiences, merchandise, and local SEO—all under one roof.
To learn more about Hurrdat’s and Lukas Partners’ full-service capabilities, visit https://hurrdat.com/ and https://www.lukaspartners.com/.