Abigail McLaughlin

About Abigail

Abigail’s expertise in digital and social media strategy is an asset to Lukas Partners’ clients. Abigail assists with media relations and media reporting, as well as conducting research on behalf of clients. In addition, she manages daily social media responses for clients. Abigail writes content including opinion editorials, executive announcements, news releases and media alerts.

Prior to Lukas Partners, Abigail managed social media platforms for Leash, a tech start-up, where she wrote content and created social strategy and execution. For several years, she served with YMCA Camp Foster in Iowa as a camp counselor who mentored youth and provided programming assistance for an array of programs.

Abigail earned a bachelor’s degree in journalism from the University of Nebraska-Lincoln. She majored in advertising and public relations with a minor in textiles, merchandising and fashion design.

While at UNL, Abigail interned at the College of Engineering in the communications department. She also was a teaching assistant for the Department of Food Science and Technology. In addition, Abigail served as a project manager for her Capstone Class.