Omaha’s Trusted PR & Social Media Agency
At Lukas Partners, we combine the power of public relations with social media to shape and amplify your brand’s story. Our social media experts help businesses build credibility through earned media and strategic messaging. And then we use social media to deliver those messages directly to your audience in real time.
Together, our PR and social media services extend your reach, strengthen your reputation and create meaningful engagement with the people that matter most.
Whether you’re launching a campaign, promoting an event or nurturing long-term relationships, we develop tailored social media strategies focused on authentic, two-way conversations with your target audience.
Scooter’s Coffee
- 2.6M total impressions on Facebook, Twitter and Instagram
- 2.3M total audience reach
- 410,000 audience reach from Instagram stories
What’s Included in Our Social Media Services
Social Media Strategy
Lukas Partners will assess existing content and perform audits to develop a social media plan that aligns with your PR, marketing and business goals.
Social media audit
Platform-specific strategies for Facebook, Instagram, LinkedIn, Twitter & Tiktok
Community management strategy
Content Creation
We create social media press releases, posts, white papers and blog content to promote events, reinforce brand identity, demonstrate expertise and build relationships with followers.
Content calendar planning
Branded creative
Posting & scheduling
Social Listening
We monitor social media and online conversations for brand mentions, user-generated content and storytelling opportunities. We track brand sentiment and trends to help you stay responsive and relevant.
Multichannel brand monitoring
Crisis communication planning
CSR roadmaps
Community Engagement
We respond to inquiries and comments on your social media accounts in a timely, professional manner, flagging potential issues and assisting with escalation and resolution when needed.
Review management
Influencer outreach
Crisis response support
Paid Advertising
Let our parent company, Hurrdat, plan and manage omnichannel paid social campaigns. We handle budget, bidding, audience segmentation and everything else to get the most out of every dollar.
Paid social media strategy
Ad creative & copywriting
Campaign management
Performance Tracking & Reporting
We deliver monthly reports that analyze your social media performance, offering clear insights and recommendations to refine your strategy and improve engagement across platforms.
Engagement and reach metrics
Audience growth tracking
ROI measurement & recommendations
Our Social Media Approach
“Social media is where conversations happen, reputations are shaped and brands come to life. Lukas Partners navigates this dynamic landscape with strategic platform management, real-time monitoring, thoughtful response plans and compelling content creation. Whether building engagement, managing issues or amplifying a campaign, we ensure every post and interaction reflects our client’s voice and values and drives meaningful connection with their audience.”
— Abby McLaughlin, Senior Communications Strategist, Lukas Partners
Our Social Media Process
Lukas Partners offers award-winning expertise in social media management. We don’t believe in one-size-fits-all solutions. We’ll build a custom plan tailored to your unique needs, acting as a trusted extension of your team to help you achieve your goals.
Step 1: Audit
We review your current social media presence, performance metrics and audience engagement and sentiment to identify strengths, gaps and opportunities.
Step 2: Strategy
We build a personalized social media strategy aligned with your business goals, target audiences and best practices for each social platform.
Step 3: Content Creation
We develop a social media content calendar and create engaging, on-brand social media content designed to drive results across Facebook, Instagram and other channels.
Step 4: Publish & Manage
We launch campaigns, manage day-to-day publishing and engage with your audience to foster authentic connections.
Step 5: Analysis & Adjustment
We track performance through social media analytics, deliver monthly reports and refine your strategy to continuously improve engagement and ROI.
Benefits of Expert Social Media Strategy
By combining smart PR with social media marketing, we’ll not only build and protect your reputation, but also drive more engagement and revenue for your business.
Social Media Management FAQs
How important is social media in public relations?
Social media is important in PR because it’s where conversations about your brand are happening. More and more, people are using social channels to ask questions and raise concerns instead of calling or submitting contact forms. A strong presence helps you share your story, build credibility, connect directly with your audience and respond quickly to opportunities or issues. It’s a key tool for protecting and growing your reputation.
Why should I use paid social media advertising?
Organic reach only goes so far. Paid social media advertising expands your audience, ensures your content gets seen by the right people and supports your broader PR and marketing goals with measurable results. It’s targeted, flexible and keeps you competitive in a crowded social feed.
Does my company need to be on all social media platforms?
It depends—but in most cases, no. The key is to be where your audience is. Our approach is to conduct an audit, assess which platforms make the most sense strategically and then manage engagement effectively, avoiding wasted resources and time.
Will you help monitor and respond to comments on social media accounts?
Yes, we will help you monitor and respond to all interactions across your social media accounts.
How do you ensure consistency with my brand voice and messaging?
We work closely with your team to understand your brand—which may include reviewing past communications, creating or following an existing style guide and aligning on tone, voice and visual identity.