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Public Relations Services
Lukas Partners, a Hurrdat company, is Omaha’s trusted public relations firm—committed to helping clients reach the right audience with the right message at the right time. Get smart communication solutions tailored to your needs that deliver results.
Omaha’s Trusted Public Relations Agency
Named best in Omaha for 12 years in a row, Lukas Partners provides professional public relations services to all types of organizations, including corporate, small business, government and nonprofit clients.
We’re experts in earned media strategies and know how to get our clients’ messages out at the right time to the right people.
From media training and event management to brand reputation management, Lukas Partners offers the comprehensive PR strategies your brand needs to build and maintain trust with stakeholders and customers.
“If you’re looking for public relations counsel you can count on, I’d definitely recommend Lukas Partners. As a team and individually, they’re adept at strategy, savvy about how to generate media interest and willing to go the extra mile to make a project, event or story pitch successful.”
— Cris Hay-Merchant, APR, Director of Strategic Communications, Bellevue University
Comprehensive PR Capabilities
Whether you need B2B public relations, B2C support, personal PR or brand-focused strategy, our public relations specialists deliver smart, tailored communication solutions.
Brand Reputation Management
We monitor what’s being said about your business online and respond in real time, using research-backed strategies that earn credibility and protect your reputation.
Sentiment monitoring
Review management
Thought leadership
Content creation
Crisis Communications Management
Our team creates proactive crisis response plans so we can act fast to protect your brand in times of need. We help preserve your reputation and quickly earn back public trust.
Crisis communication preparedness plans
Risk assessment & mitigation
Media training & simulations
Channel monitoring & response strategies
Event Management
We craft PR strategies for events that generate buzz, secure coverage and fill the room with the people who matter most.
Event planning
Event promotion
Guest & VIP management
On-site logistics
Fund Development
We provide strategic and personalized fundraising solutions to build credibility, rally supporters and create the momentum your campaign needs to succeed.
Fundraising campaign preparedness study
Capital campaign management
Public advocacy programs
Special events & annual gift program planning
Internal Communication
Your brand story starts from the inside. We build internal communication strategies that align teams, strengthen company culture and turn employees into brand advocates.
Internal communication audits
Announcements & newsletters
Workplace communication strategies
Employee resources
Media Training
Every public appearance is an opportunity to lead the conversation. Our media relations services prepare your spokespeople to communicate your message with clarity, confidence and control.
Interview coaching
Corporate communication training
Crisis communication & rapid-response messaging
Q&A & tough question-handling tips
Social Media Strategy & Content Creation
From news releases and op-eds to organic and paid social media posts, we strategically place content where it delivers the greatest return and sparks conversation about your brand.
Social media strategy & management
Content creation
Influencer outreach
Community engagement
Marketing
Through our partnership with Hurrdat, we offer a full suite of marketing services alongside our proven PR expertise to give you one trusted team for strategy, content, SEO and creative—all under one roof.
Advertising
Data science
SEO
Creative & web design
Specialists in Highly-Targeted Earned Media
Lukas Partners recognizes the valuable, long-term impact of earned media, from increasing brand awareness to building credibility and trust. That’s why we focus on developing PR strategies with earned media value. We help our clients reach wider audiences, improve online visibility and enhance customer loyalty by earning them credible, third-party endorsements.
Creighton University
- Annual news placements: 1,730
- Annual audience reach: 1.3B
- Social shares: 2,300+ from The Guardian
FNTS
- Annual news placements: 180
- Annual audience reach: 298M
- Annual ad equivalency value: $108M
UScellular
- Annual news placements: 1,240
- Annual audience reach: 72.4M
Our Public Relations Approach
“Effective public relations is about more than just visibility—it’s about building meaningful connections with the audiences that matter most. We help our valued clients tell their stories with clarity, purpose and impact across traditional media, digital platforms and community channels. Whether launching a new initiative, managing a sensitive issue or elevating a brand’s voice, our team provides strategic guidance and hands-on support to deliver measurable results.”
— Kevin Schuster, Senior Communications Strategist, Lukas Partners
Our Public Relations Process
At Lukas Partners, we meet each client where they’re at. When you partner with our award-winning public relations agency, we’ll create a plan tailored to your brand’s unique needs and goals.
Step 1: Discovery
We learn your brand inside and out—including your audience, goals and challenges. We audit your online presence to discover what people think about your company.
Step 2: Strategy
We craft comprehensive PR and media relations plan—including editorial calendars, messaging and key audience grids and media kits — designed to secure earned media and increase awareness.
Step 3: Delivery
We bring the plan to life by crafting news releases, pitching media, drafting thought leadership content, providing media coaching and more.
Step 4: Results
We provide clear insight into how our efforts are helping you achieve your goals. We measure campaign effectiveness and report on reach, advertising value and publicity impact. Then we refine based on those metrics.
Why Organizations Partner with Lukas Partners
Working with Lukas Partners means gaining the most decorated PR firm in the Midwest that delivers tailored communication strategies, earned media results and expert guidance to help your brand grow. We become a true extension of your team.
PR FAQs
What is public relations?
Public relations is a strategic communications service that’s focused on creating and maintaining positive connections between an organization and the people it interacts with. The primary goal is to enhance reputation and tell a brand’s story in a way that builds trust with their audience.
Why is public relations important?
Public relations helps build credibility, shape public perception, manage your reputation and foster trust between your brand and your audience — all crucial to achieving your business goals. Our trusted PR agency can bring the expertise and insights you need to craft the right messages and reach the right audience.
How does digital PR differ from traditional PR?
While digital PR services focus on online channels, such as social media, websites and digital news outlets, traditional PR targets print, TV and radio. Both have the same ultimate goal, but digital PR often offers quicker reach, engagement and results. At Lukas Partners, we do both.
What is earned media?
Earned media refers to unpaid publicity gained through PR efforts that add third-party credibility to your message. Some earned media examples include press coverage, social media shares, customer reviews, influencer mentions and other word-of-mouth endorsements. We’re earned media experts at Lukas Partners.
What is earned media value?
Earned media value (EMV) measures the estimated dollar value of unpaid media coverage, such as social mentions, reviews and press hits. It helps quantify the impact of PR and word-of-mouth exposure, allowing you to more easily measure the ROI of your PR efforts. Earned media value is just one result we track to measure campaign success for our clients.
What are the differences between paid, owned and earned media?
Paid, owned and earned media share many of the same goals for brand exposure, but differ in terms of strategy and impact. Paid media refers to any advertising you pay for, such as sponsored social media posts, ads or paid influencer campaigns. Owned media includes channels your brand controls, including your website, blog and social media platforms. Earned media is organic coverage from third parties that come as a result of successful PR efforts, such as news stories, online reviews and more. Though paid and owned media are easier to control, earned media tends to offer greater credibility and ROI. Let our earned media professionals help you today!