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Media interviews are high-stakes opportunities to shape your brand's narrative — but common errors can derail a spokesperson or executive. Knowing what to do and what not to do in a media interview helps you stay on message and protect your credibility. Here are the...
Your organization should update its crisis communication plan more than once a year to be truly prepared for any scenario. Otherwise, treating it as a fixed document that rarely or never gets reviewed leaves your brand exposed to reputational damage. Here's everything...
About Fastwyre Broadband Fastwyre Broadband delivers reliable, high-speed internet through its fiber-optic network, supporting local communities, businesses and residential households in select states. In 2023, the company announced plans to significantly expand its...
About Scooter's Coffee Founded in 1998 by Don and Linda Eckles, Omaha-based Scooter's Coffee is a growing innovator in the coffee industry. The franchise had approximately 300 locations in 2021 and expanded to nearly 700 stores across 29 states by its 25th anniversary...
About Goodwill Omaha Goodwill Omaha has served the Omaha metro for over 90 years, selling gently used donated items at its 15+ retail stores across the city. Goodwill also uses its retail revenue to fund job training, career advancement and workforce readiness...
Client Overview The Omaha STEM Ecosystem (OSE) connects education, business, nonprofit and government partners to strengthen STEM learning across the Omaha metro area. With a network of more than 900 community partners, OSE supports programs that prepare students and...
About the Latino Economic Development Council The Latino Economic Development Council works to improve conditions for economic growth and increase tourism in South Omaha, while paying homage to the community’s culture and history to support and advance the Latino...
About CHI Health MultiSport Complex Nebraska The CHI Health MultiSport Complex Nebraska (formerly Nebraska MultiSport Complex) offers 12 multipurpose fields for six sports. This organization's mission is to provide people of all ages with high-quality facilities to...
Overview: The PR landscape is rapidly evolving, shaped by AI, digital media and shifting audience expectations. In 2026, success in public relations depends on hyperpersonalization, authentic storytelling, data-driven strategies and proactive crisis management, all...