About Scooter's Coffee Founded in 1998 by Don and Linda Eckles, Omaha-based Scooter's Coffee is a growing innovator in the coffee industry. The franchise had approximately 300 locations in 2021 and expanded to nearly 700 stores across 29 states by its 25th anniversary...
Blog
How We Helped Make Goodwill Omaha’s New Training Center Opening a Success
About Goodwill Omaha Goodwill Omaha has served the Omaha metro for over 90 years, selling gently used donated items at its 15+ retail stores across the city. Goodwill also uses its retail revenue to fund job training, career advancement and workforce readiness...
How Lukas Partners Used an Op-Ed & National STEM Day to Raise Awareness for Omaha STEM Ecosystem
Client Overview The Omaha STEM Ecosystem (OSE) connects education, business, nonprofit and government partners to strengthen STEM learning across the Omaha metro area. With a network of more than 900 community partners, OSE supports programs that prepare students and...
How Lukas Partners Turned Stalled Funding into a PR Win for the Latino Economic Development Council
About the Latino Economic Development Council The Latino Economic Development Council works to improve conditions for economic growth and increase tourism in South Omaha, while paying homage to the community’s culture and history to support and advance the Latino...
How Lukas Partners Helped Secure the Largest Nonprofit State Grant for Nebraska MultiSport Complex
About CHI Health MultiSport Complex Nebraska The CHI Health MultiSport Complex Nebraska (formerly Nebraska MultiSport Complex) offers 12 multipurpose fields for six sports. This organization's mission is to provide people of all ages with high-quality facilities to...
The Future of PR: Key Industry Trends in 2026
Overview: The PR landscape is rapidly evolving, shaped by AI, digital media and shifting audience expectations. In 2026, success in public relations depends on hyperpersonalization, authentic storytelling, data-driven strategies and proactive crisis management, all...
How to Write News Releases for AI & Why It’s Important
As more people use generative AI search engines to discover information, PR professionals need a new approach to writing effective news releases — one that blends traditional PR best practices with techniques that make content more accessible to AI models. Learn why...
How Lukas Partners Helped UScellular Inspire Families to Unplug, Connect
About UScellular UScellular, now part of T-Mobile, is a national wireless carrier committed to helping people build stronger connections in their communities and daily lives with technology. Through initiatives, such as Unplug & Play Day, UScellular also...
The Role of AI in Building & Protecting Brand Reputation
With the introduction of large language models (LLMs) like ChatGPT, Claude and Google Gemini, AI is becoming an important tool for building and maintaining a brand's reputation online. Here's everything PR professionals need to know about AI reputation management....
