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We Don’t Coast, #WeImpact



Recently, Lukas Partners’ team members volunteered during the Greater Omaha Chamber’s 24 Hours of Impact. The event inspired organizations to make an impact by volunteering in the community for one hour, leading to a concentration of goodwill over the span of 24 hours.

“We always enjoy giving back to our community, and the Greater Omaha Chamber inspired us to participate in its 24 Hours of Impact,’’ said Joan Lukas. “We are grateful to have a strong and effective Chamber because it raises awareness that Omaha is a great place to not only do business but to live and give back. We were proud to join the more than 160 businesses in this effort that made a difference in our community across many nonprofits. The 24 Hours of Impact t-shirts everyone wore said it well: ‘We Don’t Coast in Omaha—We Make an Impact Together!’”

The Lukas Partners team chose to volunteer at Nelson Mandela Elementary School, helping staff prepare for students to return after summer break. Together, we worked to assemble music stands and hang, iron and steam choir robes.


“Omaha would not be the special place it is without the hard work of nonprofit organizations like Nelson Mandela Elementary whose missions make our community a better place to live,” said senior account executive, Brian Ayers.

“I like that we were really able to make a difference,” said account executive, Amy Nielsen. “For us, it was one hour, but the work our team accomplished saved both the music teacher and the vice principal nearly an entire day’s time. Now they have more time to focus on other educational development activities.”

During our time volunteering, we not only gave back, but grew as a team working together outside of the office. “The volunteering effort allowed our team to make an impact,” said account executive, Kristen Whitman. “Finding new ways to work together to accomplish a goal

strengthens us as a team.”


More than 160 organizations participated in 24 Hours of Impact, surpassing the Greater Omaha Chamber’s goal of 125 organizations.

“Participating in 24 Hours of Impact served as a reminder to me that that the small acts of many can make a big impact for all, gave me a greater sense of purpose and made me feel more connected to my home town,” said Ayers.

As a quick PR tip, we shared our excitement for volunteering in a tweet the day before the event, mentioning @24hoursofimpact and using the hashtags for the event, which caught the attention of the event media partner, KMTV 3 News Now, which tweeted at us asking if they could stop by Nelson Mandela Elementary to interview us. The result is, among more than 160 participating organizations, Lukas Partners was featured in KMTV’s story recapping the event, watch it here.

To hear more from Lukas Partners, follow us on Twitter @LukasPartners.


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