UScellular Partnership Guides Next Generation to Healthier Digital Future

by | Aug 14, 2023

Lukas Partners client UScellular has a partnership with Screen Sanity, an international nonprofit dedicated to help parents and children navigate the digital landscape. Together, UScellular and Screen Sanity are committed to bring healthier digital habits to all in a smart, thoughtful way.

As a wireless company, UScellular’s mission is to connect people to what matters most. But the company also knows that sometimes there are unintended consequences when relationships with technology get out of place. UScellular has worked to help people of all ages reset and redefine healthy digital connection through its Phones Down for 5 Challenge and US Mode experience, aimed at inspiring people to develop healthier relationships with their technology.

To build on these efforts and take action during back-to-school season, UScellular and Screen Sanity have introduced the Smarter Start initiative, with the shared goal to help families build healthy digital habits together. As part of this initiative, UScellular and Screen Sanity have released the Smarter Start Toolkit – a free, downloadable kit for families looking for guidance on building better digital habits.

The Smarter Start Toolkit includes educational and actionable tools and tips for both parents and kids, so everyone can use phones and technology in a thoughtful way. From discussion guides for parents introducing a first phone to a customizable phone plan and pledge between parent and child, the toolkit helps families tackle what can often be a complicated and challenging conversation, especially heading into back-to-school season.

To learn more about UScellular’s partnership with Screen Sanity, visit www.uscellular.com/BuiltForUS.

Kevin is a Senior Communications Strategist who serves as a key liaison to clients as he develops, maintains and oversees the implementation of public relations programming, coordinates events and crisis communication responses and assists with marketing for the firm. He has more than three decades of experience in public and media relations, crisis communications, marketing, event planning, writing, editing, and research.

Kevin earned his bachelor’s degree in journalism from the University of Nebraska at Kearney. He worked as a sports writer for the Grand Island Independent and sports copy editor at the Lincoln Journal Star prior to his public relations career. Kevin previously served as Senior Business Editor at infoUSA, Director of Editorial Services for USProjects/iSqFt and Director of Public Relations for the Omaha Beef indoor football team.

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