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Have you checked your phone on a date, during a movie or at a place of worship? If so, you are not alone on what some people deem "unacceptable" phone usage. A recent survey by Lukas Partners client UScellular indicated that 60% of people deem a place of worship as a...
Thank you to B2B Magazine readers who voted for Lukas Partners in the Best Public Relations Firm category in the Best of B2B 2021—we appreciate being named in the category. Also, thank you to B2B Magazine for publishing the top organizations in an array of industries...
In celebration of Sunday's Valentine’s Day, we love all of our valued clients! We enjoy working on their behalf to execute effective programs. Recently, the Public Relations Society of America Nebraska chapter presented awards to PR practitioners in our state —...
Looking toward the months ahead in 2021, Lukas Partners shares key brand engagement trends. As we all know, the pandemic drastically impacted the way brands and businesses interact with consumers online, especially when it comes to marketing products and services....
A new year brings with it a clean slate. Due to the uncertainty that continues with COVID-19, approach your 2021 content strategy with flexibility. In-person events remain in limbo, and company plans could change at a moment’s notice. Still, it’s imperative for...
Utilizing video content to support public relations efforts is a great way to communicate a message. This is especially important during the COVID-19 pandemic because more people are online due to working remotely and are seeking engaging content that informs and...
The COVID-19 pandemic is reshaping the way journalists cover the news. While digital media and the use of smartphones have been used to conduct interviews as an alternative to meeting in-person, more journalists than ever before are leveraging video platforms such as...
The best public relations work of 2019 was displayed by the Public Relations Society of America (PRSA) Nebraska Chapter during the Paper Anvil Awards gala Wednesday, January 22, 2020 at KANEKO in downtown Omaha. Lukas Partners won 39 awards for our support of multiple...
In 2019, social media platforms unveiled numerous new tools. Steady growth was seen across all major platforms, including Facebook, YouTube, Instagram and LinkedIn. There was a distinct rise in TikTok, a video-based social media platform with active users at 500...