Crisis Communication Management
Does your brand have a plan for how to respond to a PR crisis? Don’t wait until it’s on fire. Lukas Partners helps your company develop a comprehensive crisis communication strategy so you can act quickly and strategically in PR emergencies. Let’s protect your reputation together!
48 Hours Average Time to Full Public Response Strategy
100% Clients Maintained or Improved Public Trust Post-Crisis
Your Omaha PR Experts for Rebuilding Public Trust
When things go sideways—like a product recall, a data breach or unexpected negative press — you need to act fast. Lukas Partners’ crisis communication management team works with a diverse range of industries, helping our clients prepare for, respond to and recover from crises. We’re the crisis communication management firm to help you control the narrative and public perception.
“Very happy with the services provided by Lukas Partners. Recently, our company experienced a potentially detrimental online incident. The team at Lukas Partners directed us promptly on how to address the situation proactively and successfully.”
— Anonymous
Comprehensive Crisis Communication Management Capabilities
Crisis Communication Planning
We help you plan for the worst before it happens. If you’re caught off guard, you’ll likely panic and say the wrong thing, and that’s exactly what we want to prevent.
- Available to retainer clients only
- Create a crisis management plan and update it regularly
- Identify your main communication channels
- Have pre-drafted crisis management messages and statements ready
Risk Assessment & Mitigation
We identify potential threats and develop proactive strategies—through clear, consistent positioning—to minimize vulnerabilities and mitigate risks across diverse audiences.
Channel Monitoring & Intelligence Gathering
Our team monitors social and news media to assess public sentiment and identify potential reputational risks.
Media Training & Simulations
We run realistic simulations to prepare the internal team for crisis events and how to effectively coordinate communications when it matters most.
Rapid Response
When crises arise, we deliver immediate, strategic responses to control the narrative and protect your brand.
After-Action Reports
Once the immediate crisis is resolved, our team provides strategic consultation to help your organization recover and emerge stronger.
- Post-crisis review to identify areas for improvement
- Clear, transparent messaging to stakeholders and the public
- Monitor media coverage and public sentiment to track reputation recovery
- Develop long-term strategies to rebuild trust and strengthen your brand’s credibility
Our Approach: Calm, Strategic, Effective
“In a crisis, how an organization communicates can be just as important as what it does. Clear, timely and strategic communication can preserve trust, protect reputations and even determine the long-term survival of a brand. At Lukas Partners, we help organizations prepare before a crisis hits and guide them with steady, experienced counsel when it does. In times of uncertainty, strong communication is your most powerful tool.”
— Joan Lukas, Vice President, Lukas Partners
Our 4-Step Crisis Communication Management Process
Step 1: Planning
For retainer clients, we start by developing a comprehensive crisis communication plan, anticipating potential threats, establishing clear communication protocols and assigning specific roles. This includes risk assessment to identify vulnerabilities and implement preventative strategies, along with proactive monitoring to detect early warning signs before a situation escalates.
Step 2: Training
We provide comprehensive media training for key spokespeople and internal teams, building confidence and consistency for high-stakes communication and effective media handling. This is complemented by regular crisis simulations, ensuring your teams are comfortable in their roles and responsibilities.
Step 3: Response
We take immediate action, aiming for a prompt, credible first response after an incident arises. We quickly control the narrative by sharing accurate, ethical and consistent messages, utilizing pre-approved protocols and key statements. Throughout, we ensure a “one voice” principle, guaranteeing all communications are unified and led by compassion.
Step 4: Analysis
We analyze the response to identify lessons and inform future strategies. Our team helps restore your reputation with a post-crisis plan, including publicly sharing corrective actions. For ongoing clients, we provide continuous consultation, offering fresh risk assessments and policy updates to maintain a resilient public image.
Benefits of a PR Crisis Management Plan
A PR crisis management plan gives you the confidence of being prepared when it matters most. It helps protect your reputation, communicate transparently with your audience and stakeholders and builds long-term resilience for your brand.
Crisis Communication FAQs
What is crisis communication management?
Crisis communication management is the strategic process of handling and responding to any event that may affect a company’s reputation, financial stability or operations.
What counts as a crisis?
A crisis for a company is any sudden, significant event that threatens its reputation, operations or financial stability, demanding immediate and strategic public response. This can range from product recalls and data breaches to lawsuits, scandals or even natural disasters. At Lukas Partners, we’ll help you plan for it all.
What three phases must a crisis communication management plan focus on?
A strong crisis communication management plan tackles three main phases:
- Pre-crisis: Preparing for and preventing issues before they occur.
- Crisis response: Handling the situation as it unfolds.
- Post-crisis: Recovering and learning from the experience once it’s over.
Together, these phases create a comprehensive strategy for addressing any crisis, from identifying potential problems early to improving for the future.
What is a crisis management plan?
A crisis management plan is a blueprint for what to do in worst-case scenarios for your company. It outlines how your company will navigate and mitigate the impact of negative events. Let’s develop your crisis management plan together today!
When should an organization prepare for a crisis?
The best time to prepare for a crisis is before it happens. Developing a comprehensive crisis communication plan and conducting training in advance ensures your team can react efficiently and calmly, rather than trying to create a strategy in the middle of an emergency. Build yours today with our professionals!
How quickly can Lukas Partners respond to a crisis?
For clients who have worked with us to create a crisis preparedness plan, we can respond within hours to a crisis. But we don’t step in mid-crisis for brands we haven’t prepared with in advance — because effective crisis communication relies on having the right messaging, contacts and protocols ready before they’re needed.