Industries We Serve
We understand that every industry communicates differently. No matter if you’re a healthcare provider, a tech startup or a franchised restaurant group, your audience, goals and challenges are unique to your sector. Let us create a customized PR strategy that truly understands your industry.
Technology
Lukas Partners works with startups, IT companies and global tech brands to help them simplify complex ideas and tell engaging stories. From product launches to media outreach, we help clients stay relevant. Whether you need consumer tech PR, healthtech PR or retail tech PR, our strategies drive visibility where it counts.
Medical & Healthcare
With experience as a healthcare public relations firm, we work with hospitals, physicians, healthtech platforms, wellness brands and more, helping them to communicate medical topics clearly and build credibility.
Banking & Financial
We leverage our experience and deep knowledge of regulatory environments to provide specialized PR for financial services, insurance companies, banks, and more. Lukas Partners is here to help create and execute strategies to establish trust and authority with investors and consumers.
Food & Beverage
We leverage our experience and deep knowledge of regulatory environments to provide specialized PR for financial services, insurance companies, banks and more. Lukas Partners is here to help create and execute strategies to establish trust and authority with investors and consumers.
Franchise
We help maintain consistency across locations with PR planning for franchise development. From local media outreach to telling a story with your brand, we provide solutions that expand with your multi-location business.
Education
Using well-crafted education PR strategies, our team partners with schools, districts and educational organizations to build bridges between institutions and students, parents and communities. From crisis PR for schools to event promotion, we can help maintain transparent communications and foster trust.
Government & Public Sector
As a trusted provider of government public relations and public sector PR, we work with public agencies, municipalities and city initiatives to connect with residents and stakeholders. Our expertise at developing thoughtful media strategy allows us to help these entities navigate sensitive topics, promote outreach and drive civic engagement.
Sports & Entertainment
Our sports PR agency boosts visibility, manages press coverage, promote sponsorships and more for teams, sporting events and entertainment venues. We can tap into fan energy and media cycles to elevate your brand across multiple platforms.
Corporate & B2B Communications
Corporate public relations strategies require a balance of authority, clarity and confidence. Our corporate PR and personal branding services let company leaders, entrepreneurs and other professionals better grow their visibility and connect with others in the industry.
Omaha’s Top Award-Winning PR Firm
With more than 45 years of experience, Lukas Partners has earned a reputation as one of the Midwest’s leading PR firms. As long-standing PRSA award winners, our team is trusted by organizations across industries to create smart communication strategies that work.
Proof PR Works
See how our strategies play out in the real world — from turning grand openings into media moments to guiding organizations through make-or-break messaging.
The Future of PR: Key Industry Trends in 2026
Overview: The PR landscape is rapidly evolving, shaped by AI, digital media and shifting audience expectations. In 2026, success in public relations depends on hyperpersonalization, authentic storytelling, data-driven strategies and proactive crisis management, all...
How to Write News Releases for AI & Why It’s Important
As more people use generative AI search engines to discover information, PR professionals need a new approach to writing effective news releases — one that blends traditional PR best practices with techniques that make content more accessible to AI models. Learn why...
The Role of AI in Building & Protecting Brand Reputation
With the introduction of large language models (LLMs) like ChatGPT, Claude and Google Gemini, AI is becoming an important tool for building and maintaining a brand's reputation online. Here's everything PR professionals need to know about AI reputation management....
Our Method Behind the Media Wins
Our process isn’t guesswork — it’s a strategy-first approach designed to earn attention, shape perception and drive results. This is how we turn strategy into headlines.
Step 1: Research & Planning
We start by getting to know your brand, your audience and your goals. Then we build a custom PR plan with the right messaging, angles and media contacts.
Step 2: Collaboration & Outreach
We bring the plan to life — pitching stories, building media interest, developing content and keeping your communications consistent and purposeful.
Step 3: Monitoring & Refinement
We track what’s working, fine-tune along the way and make sure your PR efforts stay aligned with your bigger picture goals.
Let’s Work Together
Work in another industry you don’t see here? We’re ready to take on PR for travel, tourism, beauty, lifestyle, automotive, outdoor brands and more. Contact our full-service public relations firm to see if we’re a good fit!