Brand Reputation Management
How do people actually feel about your business? Lukas Partners manages how your brand is perceived online and offline, helping your company connect better with your target audience with a personalized brand reputation management strategy.
Clients Avoided Negative Media Coverage
Experienced Positive Brand Mentions
Increased Positive Sentiment on Social Media
Omaha’s Trusted Reputation Management Agency
Every interaction, review and mention contributes to your brand’s standing. Lukas Partners recognizes that effective reputation management extends beyond just reacting to negative comments.
That’s why we follow a proactive, data-driven approach combining strategic planning with continuous monitoring.
Whether you’re a small business, a large corporation or a leader within your company, our personal and business reputation management company helps you influence public perception.
Scooter’s Coffee
- 29 news media placements
- 8.5M audience reach
- $4.6M publicity value
Comprehensive Brand Management Services
Content Creation
Lukas Partners develops content and key messaging to enhance reputation and reinforce brand.
Thought Leadership
We establish your leaders and brand as trusted experts through opinion editorials, speaking engagements and award opportunities.
Media Monitoring
We monitor and analyze brand and personal sentiment via news media and social media platforms.
Review Management
Our team responds to social media reviews to improve the public’s perception of your brand.
Where We Manage Your Brand’s Story
Your brand’s story is told across various platforms. Lukas Partners is there to ensure the story is told consistently, no matter where people are looking.
Online
We manage your online brand reputation by actively monitoring and maintaining web content—including customer reviews, local business directories, search results and more — to reflect your brand’s best image.
Social Media
Our social media reputation management strategies are tailored to platforms like Facebook, X, Instagram and LinkedIn. We actively create content, monitor forums and social channels and engage with your community to build authentic connections and turn interactions into trust.
Traditional Media
Traditional media continues to play a vital role in brand reputation — and we make sure it’s not overlooked. We manage print, broadcast and established news outlets through strategic media relations and outreach. We maintain strong media relationships, so your brand’s story is balanced and fair.
Types of Reputation Management
Reputation management doesn’t work as a one-size-fits-all solution, which is why we offer specialized services to address your unique reputational needs.
Business & Corporate Reputation
We serve companies of all sizes, with a focus on overall organizational standing — working to reflect your company’s values, leadership, financial health and community contributions accurately and positively.
Brand Reputation
This type of reputation management focuses on how individual products, services or sub-brands are perceived by both consumers and the broader market.
Personal Reputation
Tailored to individuals, this approach supports CEOs, executives, entrepreneurs and public figures whose personal reputations influence their careers.
Our Reputation Management Approach
“Your brand’s reputation is one of its most valuable assets. In today’s fast-moving digital world, it can be shaped in an instant. We become an extension of our client’s team to help them proactively build trust, manage perceptions and respond effectively when challenges arise. Through strategic communication, media relations, social media guidance and crisis planning, we protect and enhance the reputations our clients have worked hard to earn.”
— Joan Lukas, Vice President, Lukas Partners
Our Reputation Management Process
Step 1: Audit Your Reputation
We take stock of what people are saying — online, in the media and beyond.
Step 2: Spot the Risks
We identify potential threats before they become headlines.
Step 3: Shape the Narrative
We help you define (or redefine) your story so you’re leading the conversation—not reacting to it.
Step 4: Build Your Defense
Crisis plan? Messaging matrix? Media training? We’ve got you covered before any storms hit with a personalized reputation management strategy.
Step 5: Monitor in Real Time
From news alerts to social listening, we stay vigilant across platforms to keep your brand protected.
Step 6: Respond with Impact
We act fast with clear, confident communication that restores trust when reputation is on the line.
Benefits of Brand Reputation
Brand reputation management helps build trust with customers, improve search visibility and drive more conversions by maintaining a positive image across reviews, social media and other online platforms.
Brand Reputation Management FAQs
How does online reputation differ from offline reputation?
While both contribute to overall brand image, online reputation specifically focuses on digital channels like search engine results, social media, review sites and forums. Offline reputation is built through traditional media coverage, word of mouth and real-world customer service interactions. At Lukas Partners, we help you manage your reputation both online and offline.
How long does it take to see results from brand reputation management?
It depends on your current reputation, the intensity of any negative sentiment and the level of competitiveness in your industry. While some improvements can be seen relatively quickly (e.g., within weeks for minor adjustments), comprehensive reputation building and significant repair can take several months to over a year of consistent effort. When you work with us, our experts are realistic and communicative about what you can expect.
Can you remove negative reviews or articles about my brand?
No, nobody can delete or remove legitimate negative reviews or articles from third-party platforms unless they violate the platform’s terms of service (e.g., hate speech, misinformation). Nor should you want to remove all negative reviews — having a few makes potential customers view your brand as more legitimate. It’s all about how you react publicly to negative PR that matters. We’ll teach you how to respond in a way that convinces others to do business with you.
What’s the first step in managing brand reputation?
The first step is a comprehensive assessment. This involves thoroughly analyzing your current online and offline presence, identifying strengths and weaknesses and understanding how your brand is currently perceived by its audience. Contact us to get your brand reputation audit started today!