Marketing & Public Relations
Lukas Partners is a leading public relations firm in Omaha, specializing in earned media, brand reputation and smart communications strategies. As part of Hurrdat, a full-service marketing agency, our clients get integrated strategies that build trust, boost visibility and drive measurable growth.
Omaha’s PR Experts
Founded in 1973, Lukas Partners is the best public relations agency in Nebraska, with close to 200 PRSA awards and client relationships spanning over 30 years.
We lead on PR strategy — then connect you to Hurrdat’s marketing experts who help clients with SEO, content marketing, advertising, creative and everything else you need to tell your brand’s story. Together, we help protect and amplify your brand.
“Joan Lukas and Lukas Partners have been exceptional PR allies, helping AIM Institute share our mission with authenticity and impact. Their creativity, strategic insight, and genuine care for our work have boosted our visibility and strengthened our connections. We appreciate their dedication and the passion they bring to every project.”
– Dala Alphonso, President & CEO, AIM Institute
Comprehensive Marketing & PR Services
At Lukas Partners, we deliver trusted PR and communications solutions, while our parent company Hurrdat offers a full suite of powerful marketing and branding services to amplify your message.
Marketing Services
Content Marketing
With thorough content analysis, planning, writing and editing, Hurrdat creates strategic, engaging content that tells your brand’s story and drives long-term visibility.
Local SEO
Local SEO helps your brand show up when and where your audience is searching. Hurrdat optimizes local business listings, manages reviews and builds citations to help you beat out competitors in local results.
SEO
The SEO team at Hurrdat develop a plan that compliments our digital PR SEO strategies to improve your search visibility, extend the reach of your media coverage and make your brand more discoverable.
Paid Advertising
By creating highly-targeted ads across Google, Meta and more, the paid marketing experts at Hurrdat earn clicks and conversions that maximize your campaign’s ROI.
Web Design
Hurrdat’s web developers design and build websites that reflect your brand, engage visitors and drive conversions.
PR Services
Brand Reputation Management
Lukas Partners helps you stay ahead of the conversation by monitoring brand mentions online and responding in ways that earn trust and protect your reputation.
Crisis Communications Management
When an emergency happens, timing is everything. Our PR professionals develops proactive, strategic communication plans that allow you to respond quickly and protect your brand when it matters most.
Media Training
We help your team deliver the right message with clarity, confidence and control. Press kits and messaging frameworks prepare your spokespeople for press interviews and high-stakes communication.
Internal Communication
Learn to communicate better with your employees. Our internal communication strategies align your teams, foster a positive workplace and make employees champions of your brand.
Events Management
From planning to promotion, we create buzz-worthy events that connect with your audience, secure coverage and strengthen your brand presence for a big occassion.
Social Media Strategy & Content Creation
Our social media experts create content calendars, develop creative assets, craft compelling stories, partner with influencers and manage your reputation across platforms.
Fund Development
We build and manage fundraising campaigns that inspire action, build credibility and drive long-term support for your mission.
Our Strategic Approach to PR & Marketing
“We bridge the gap between marketing and public relations to create integrated, results-driven strategies. From connecting clients with influential voices and content creators to crafting compelling marketing materials for B2B audiences, we ensure every message is consistent, intentional and aligned with business goals. Whether it’s elevating brand awareness, supporting lead generation or strengthening stakeholder relationships, we integrate communication efforts across all platforms to maximize impact.”
— Kristen Crawford, Senior Communications Strategist, Lukas Partners
Our Marketing & PR Process
The Lukas Partners and Hurrdat professionals work closely to create a tailored marketing and communications strategy for your company. Together, we become an extension of your team—with the right specialists in the room from day one.
Step 1: Discovery
We start with one unified onboarding session where you tell your story, share your goals and explain your challenges — once. You get a fully integrated approach without repeating yourself to a dozen different people.
Step 2: Strategy
The Hurrdat team builds a big-picture strategy tailored to your brand. Whether it’s web, SEO, social or advertising, we map out the best ways to reach your audience. Then, Lukas Partners steps in to craft your customized PR approach.
Step 3: Collaboration & Delivery
Our teams work in lockstep to bring your strategy to life. Hurrdat handles the digital and creative execution, while Lukas Partners manages media relations, crisis communication, reputation monitoring and more.
Step 4: Results
Hurrdat measures traffic, leads and conversions, while Lukas Partners tracks media coverage, sentiment and reputation. Both of us refine our tactics to keep your brand visible and growing.
How You Benefit From Our Partnership
With Lukas Partners leading your public relations plan and Hurrdat delivering full-service marketing, you get the best of both worlds — expert storytelling and strategic visibility. This partnership gives you a unified team with deep specialization that’s ready to build trust, protect your reputation and drive real business results.
Marketing & PR FAQs
What is the difference between PR and marketing?
Though marketing and PR have some commonalities, there’s a key difference between marketing and public relations—one sells, the other influences. Marketing tries to generate sales and conversions through the promotion of products or services, while PR focuses on managing reputation, building relationships and earning trust through media coverage and strategic communication. Lukas Partners and Hurrdat help you do both.
What is the importance of public relations in marketing?
Public relations strengthens marketing efforts by earning and maintaining trust with your audience, shaping your reputation and generating the buzz needed to reach your business goals — resulting in a more well-rounded and effective communication strategy.
How does PR support content marketing?
PR amplifies your content by earning media placements, generating backlinks and driving traffic that strengthens your content marketing results.
How does Lukas Partners measure success for PR and marketing campaigns?
Lukas Partners tracks success through in-depth reports on metrics that align with your goals — such as media coverage, share of voice, sentiment analysis and earned media value. The Hurrdat team reports on marketing metrics like web traffic, leads and conversions. Both of us continuously adjust your public relations marketing strategy based on results.