Blog

The Future of PR: Key Industry Trends in 2026

Overview: The PR landscape is rapidly evolving, shaped by AI, digital media and shifting audience expectations. In 2026, success in public relations depends on hyperpersonalization, authentic storytelling, data-driven strategies and proactive crisis management, all...

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How to Write News Releases for AI & Why It’s Important

As more people use generative AI search engines to discover information, PR professionals need a new approach to writing effective news releases — one that blends traditional PR best practices with techniques that make content more accessible to AI models. Learn why...

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The Role of AI in Building & Protecting Brand Reputation

With the introduction of large language models (LLMs) like ChatGPT, Claude and Google Gemini, AI is becoming an important tool for building and maintaining a brand's reputation online. Here's everything PR professionals need to know about AI reputation management....

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