About Fastwyre Broadband
Fastwyre Broadband delivers reliable, high-speed internet through its fiber-optic network, supporting local communities, businesses and residential households in select states. In 2023, the company announced plans to significantly expand its fiber network across small and underserved communities in Nebraska, Louisiana and Missouri, where residents often had limited access to high-speed broadband options.
The Challenge
As Fastwyre expanded into new markets, the company wanted to overcome perception challenges, as some homeowners associate fiber installation with construction disruptions or worry about service interruptions due to living in a rural area. Lukas Partners needed to help Fastwyre build trust, shift public perception and position the company as a provider of reliable, high-speed internet.
The Big Idea
Change the conversation from disruption to transformation. By earning validation from trusted local leaders and educating communities about the long-term benefits of fiber internet — including faster, more affordable connectivity — Fastwyre could reframe its expansion as an investment in economic growth and quality of life.
Our Approach
To support Fastwyre Broadband’s market expansion and strengthen community relationships, Lukas Partners created a comprehensive public relations strategy focused on media engagement, community outreach and brand education. Our team conducted industry research, interviews with Fastwyre executives and market analysis of local media to help us to tailor our strategy to each community while maintaining consistent messaging across all markets.
Community Engagement & Events
Lukas Partners supported ribbon-cutting events across multiple markets by creating run-of-show schedules, developing talking points and coordinating logistics. Elected officials and community leaders participated in these events to demonstrate public support and boost credibility.
In Bellevue, Nebraska, Lukas Partners also helped Fastwyre host a news conference to directly address concerns about construction-related impacts. By proactively acknowledging frustrations and highlighting Fastwyre’s commitment to customer service, the event helped reset expectations and rebuild trust.
Brand Education & Messaging
Our team developed consistent and easy-to-understand messaging — including a fact sheet explaining fiber technology, service benefits and customer support resources. These materials were shared with the media, event attendees and community partners to help differentiate fiber from legacy cable service and show Fastwyre’s long-term value.
Local Investment & Givebacks
To reinforce Fastwyre’s commitment to the communities it serves, Lukas Partners promoted the company’s charitable givebacks and local sponsorships within each market. These efforts included sponsoring local festivals, supporting youth sports teams and contributing to church fundraising events.
News Releases & Media Relations
Lukas Partners drafted and distributed market-specific news releases to announce network launches, events and community initiatives. Each release was tailored to local audiences and distributed through both targeted media outreach and Globe Newswire, strengthening Fastwyre’s visibility in the telecommunications industry and supporting search engine optimization.
Our team also coordinated interviews between journalists and Fastwyre executives, responded to media inquiries and distributed event photography to encourage timely, accurate coverage.
The Results
Fastwyre secured at least one media placement in each of the seven launch markets, along with coverage in multiple telecommunications trade publications highlighting the individual launch events. Telecompetitor also documented Fastwyre’s strategic expansion in a standalone feature.
In addition to these measurable media outcomes, Fastwyre executives reported positive feedback from community interactions at ribbon cuttings and other local events.
Build Trust & Momentum Through Strategic PR
From event promotion to brand reputation management, Lukas Partners’ comprehensive PR services help your company build credibility, connect with audiences and create moments that leave a lasting impression. Contact us today to get started!
