info@lukaspartners.com

(402) 895-2552

How Lukas Partner Enhanced Public Awareness for Outlook Enrichment

by | Sep 12, 2025

Man with sight stick walking outside beside woman laughing for Outlook Enrichment's adaptive events PR case study

Home » Blog » How Lukas Partner Enhanced Public Awareness for Outlook Enrichment

Client Overview

PR case study client industry and services provided for Outlook Enrichment, as well as results of PR campaign from Lukas Partners

Outlook Enrichment and Outlook Nebraska form Omaha-based Outlook Collaborative, the largest employer of the blind and visually impaired in Nebraska. This nonprofit has been providing rewarding and sustainable jobs to blind and low vision community members for the past 25 years. Through an array of programs, including adaptive technology training, independent living education, and inclusive group outings, Outlook Enrichment empowers individuals on their journey without sight by helping them achieve more than they ever imagined.

The Challenge

Outlook Enrichment workers in the warehouse on the assembly line packing toilet paper rolls and Skilcraft cardboard boxes in Nebraska

Outlook Enrichment wants to be the first place people turn to when seeking resources and support for the blind and low vision community in Omaha. When the organization came to Lukas Partners, there was a lack of brand awareness in the region. We needed to strategize how to help Outlook Enrichment establish themselves as the go-to authority for the blind community in Nebraska and the surrounding states.

The Big Idea

Two men racing on tandem bicycle outdoors for Outlook Enrichment adaptive events Their goal needed more than a one-off PR campaign. It would take ongoing support to raise awareness of Outlook’s crucial services in the community. That’s why we focused on building a long-lasting relationship that took care of all things media and public relations for them. Over our 18-year partnership, Lukas Partners has become Outlook’s trusted plug-in PR department.

Our Approach

In addition to entering Outlook Nebraska in a state-wide contest, we continuously promote the organization’s adaptive recreational programs and services to resonate with potential donors, volunteers, media outlets, and individuals that need our client’s services.

Event Promotion

KETV news headline "Outlook Enrichment hosts tandem bike rides for people with limited or no vision"

We distributed news releases and media alerts to garner earned media coverage for adaptive recreational events like tandem bike riding, sailing, and golfing. We also shared information about Outlook Enrichment tools and resources through community calendars, newsletters, and social media event groups. These efforts were timed with monthly awareness opportunities, such as February’s Low Vision Awareness Month and August’s Child Eye Health and Safety Month.

Strategic Media Releases & Spokesperson Training

News headline "Golfers with limited vision hit links in advance of Outlook Nebraska tournament"

We developed strategic messaging and aligned interview opportunities with key events throughout the year. Through news media feature stories and opinion editorials, we shared the personal experiences of spokespeople with vision loss to resonate with the public, as well as those in need of Outlook Enrichment’s support and services.

2024 Results

Outlook Enrichment PR results for adaptive events, including almost 250 media placements, 20B audience reach, $30.2M ad equivalency value, and $90.7M publicity value

  • Record attendance for August 2024’s tandem bike riding event
  • Front-page feature in the Omaha World-Herald for Stanley M. Truhlsen Blind Golfer Clinic and Tee It Up Fore Sight golf tournament

“Lukas Partners is amazing at what they do, and the Omaha community is blessed to have them being a champion for all of us.” — Nina Rongisch, Executive Director, Outlook Enrichment

Let Us Build Awareness That Inspires Action

Whether you’re a nonprofit or a mission-driven business, our PR, brand reputation, event management, and media training services help you amplify your impact and connect with the people who matter most. Contact us today to get an experienced and award-winning PR team for your brand!

Abby McLaughlin

Abby is a Senior Communications Strategist with expertise in news media relations, brand reputation management and social media response strategies. She helps clients secure earned media and provides media measurement reports. She also manages social media responses and writes client newsletters, paid content, opinion editorials, executive announcements, news releases, and media alerts. She has worked with clients like AIM Institute, Outlook Nebraska, UScellular, Creighton University and FNTS while at Lukas Partners.

Recent Posts

See All Posts