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Sports Public Relations
For sports PR services that drive measurable results, rely on Lukas Partners, a Hurrdat company. Offering everything from reputation management strategies to media training for press conferences and more, we’re the trusted PR experts you need on your team’s side.
Your Experienced Sports PR Agency
As a full-service PR agency with 50+ years experience working in the sports industry, Lukas Partners can help build personal brands for athletes, manage media relations for major sporting events, handle crisis communications for sports-focused businesses, and more. Our sports public relations firm creates expert strategies that allow you to connect with fans, amplify your message, and stay ahead.
Championship-Level Results for Sports Organizations
How we helped a local nonprofit deliver international-scale media coverage for the world’s premier equestrian competition
- 116 Media Placements
- 48.3M Audience Reach
- $5.1M Earned Media Value
Our Starting Lineup
Meet the sports organizations that rely on our proven PR playbook for media dominance.
Comprehensive Sports PR Services
Media Training
When all eyes and ears are on you, every word counts. We help athletes, coaches, and sports executives speak with clarity, confidence, and composure—whether it’s a post-game interview, press conference, or crisis.
Crisis Communications Management
Our sports PR team crafts proactive crisis communication strategies that equip you with the tools you need to maintain public confidence and protect your team should any incidents or controversies arise.
Event Management
From small fan experiences to major sporting events, Lukas Partners handles all the event planning and promotion for strong media coverage and lasting impact.
Social Media Strategy
Real-time engagement means everything in sports. Our sports PR firm develops tailored social media strategies to maximize visibility, energize your fanbase, and drive engagement.
More About Our PR Agency
Get Started
Learn how our specialized PR strategies can elevate your sports team or business.