Media Training
Knowing the basics of media training is important when it comes to your company’s reputation management. Plus, knowing how to interact with the media can help build public trust and credibility. At Lukas Partners, we offer company executives, community leaders and notable public figures the media training techniques they need to succeed in interviews and beyond.
Who Omaha Trusts For PR Media Training
As one of the most-awarded public relations firms in Omaha, Lukas Partners is the professional media training consultant you can trust to improve your skills with media contacts.
Our media training experts have more than 20 years of experience in TV and media, so they know what it takes to prepare for interviews of any type — including print, TV, radio, podcast and virtual. If you need media training near you, look no further than Lukas Partners.
“Lukas Partners media training helped me be more comfortable with the news media. It helped me gain confidence and be effective.”
— Heather Guthridge, Education Assistant, Papio – Missouri River, Natural Resources District
“The media training Lukas Partners provided to our team was not only engaging and interactive, but also deeply practical for the work we do each day. Their expertise helped us strengthen our ability to communicate with clarity and consistency.”
— Dr. Andrea Haynes, Assistant Superintendent of HR and District Operations, Westside Community Schools
Comprehensive Media Training Capabilities
Media Interview Training
We help you confidently prepare for any press interview through online and in-person training with one-on-one or group sessions.
Televised Media Training
Receive filmed interview practice and realistic role-playing scenarios with real-time playback and personalized feedback from our professionals.
Crisis Media Training
We walk you through how to tackle tough questions, maintain control and avoid common traps set by reporters or influencers with conflicting agendas.
Corporate Communication Training
We offer personalized coaching for CEOs, company executives and leadership teams to prepare for speaking engagements internally and externally.
Industry-Specific Media Training
Get media training for finance, technology, healthcare and other regulated sectors. You’ll walk away with techniques to confidently and clearly deliver clear messages to stakeholders.
Celebrity Media Training
Media training isn’t just for businesses. If you’re a public figure, influencer, celebrity or local name, we develop key messaging to build and maintain your positive image.
Our Media Training Approach
“In today’s fast-paced media environment, every interaction with the media or public can shape an organization’s reputation. That’s why media training is not just helpful, it’s essential. At Lukas Partners, we equip spokespeople with the tools and confidence to communicate clearly, stay on message and handle even the toughest interviews with credibility and composure. Whether facing a friendly feature or a crisis situation, preparation makes all the difference.”
— Kevin Schuster, Senior Communications Strategist, Lukas Partners
Our Media Training Process
From key messaging and talking points to interview prep and review, our step-by-step process prepares you for any media contact.
Step 1: Key Message
Our team nails down talking points and a customized media training plan so you can tell your organization’s story with clarity and conciseness.
Step 2: Interview Techniques
Learn how to stay on message, redirect conversations, avoid common traps set by reporters and prepare for the differences between friendly and crisis interviews.
Step 3: Mock Interviews
Practice with online or in-person mock interviews and role-playing situations that are recorded to develop on-camera confidence.
Step 4: Coaching
Review a playback of your recorded interviews and receive feedback from our team on nonverbal communication and how to refine your messaging.
Step 5: Takeaway Guide
We’ll send you off with a handout that summarizes the messaging frameworks and interview techniques covered in our sessions for later reference.
Benefits of Our Media Training Services
Your executives, spokespeople and other important figures will walk away from our media training agency with the skills and confidence they need to succeed in any interview or public speaking event. No matter your industry or prior experience, we’re here to help with plans that meet you where you’re at.
Media Training FAQs
What is media relations and how is it different from media training?
Media relations is building and managing relationships with journalists to get coverage. Media relations gets your story in the news by working reporters. Media training prepares you to speak to them clearly, confidently and on message. We’re here to help with both.
How much does media training cost?
Media training costs can vary based on company needs, the number of participants and whether you are taking online or in-person training. At Lukas Partners, we customize media training packages for each client, so you only pay for the training you need.