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UScellular Wants You to "Find US," disconnect from your wireless device

Celebrated the first Friday in March, National Day of Unplugging is a day to disconnect from digital distractions. Lukas Partners client UScellular encourages residents to take this a step further with a personal experiment called Phones Down For 5.

Phones Down For 5 is part of the company’s recently announced “Let’s Find US” initiative. The goal is to inspire people, who on average spend more than five hours a day staring at their phone screen, to reset their relationship with technology. The Phones Down For 5 challenge asks people to voluntarily stop using their phone to reveal how addicted they are to it. The challenge is built on a simple action: taking a phone break for 5 days, 5 hours or even just 5 minutes to reset your relationship with technology.

The company invites everyone to participate in Phones Down For 5 by going to to set a personal goal and share their experience using #PhonesDownFor5.

Additionally, UScellular offers tips at to successfully make the most of the Phones Down For 5 challenge.

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