Celebrated the first Friday in March, National Day of Unplugging is a day to disconnect from digital distractions. Lukas Partners client UScellular encourages residents to take this a step further with a personal experiment called Phones Down For 5.
Phones Down For 5 is part of the company’s recently announced “Let’s Find US” initiative. The goal is to inspire people, who on average spend more than five hours a day staring at their phone screen, to reset their relationship with technology. The Phones Down For 5 challenge asks people to voluntarily stop using their phone to reveal how addicted they are to it. The challenge is built on a simple action: taking a phone break for 5 days, 5 hours or even just 5 minutes to reset your relationship with technology.
The company invites everyone to participate in Phones Down For 5 by going to uscellular.com/findus to set a personal goal and share their experience using #PhonesDownFor5.
Additionally, UScellular offers tips at newsroom.uscellular.com/phones-down-for-five-tips/ to successfully make the most of the Phones Down For 5 challenge.