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Combat holiday blues with kindness

Utah's Staybridge Suites Midvale recently celebrated kindness during the Western States Lodging and Management 10x30 Kindness Challenge. The hotel prepared trail mix packages for local law enforcement officers, then delivered them as a token of appreciation for their dedicated service to safeguard the community.


Staybridge Suites Midvale is a part of Western States Lodging and Management (WSLM), a Lukas Partners client that is a relationship-first management and development firm focused in hospitality, senior living and multifamily housing. WSLM is in the midst of a campaign to complete 1.5 million acts of kindness this holiday season.


The 10x30 Kindness Challenge begins with WSLM’s 5,000 associates, who are invited to complete 10 daily acts of kindness through Dec. 13. The month-long campaign launched on World Kindness Day, which was Nov. 13.


Combatting the “holiday blues” is a driving force for the 10x30 Kindness Challenge. A 2021 study by ValuePenguin indicated that 55% of Americans experience the holiday blues. Many said their loneliness is worse than last year.


The World Health Organization recently made loneliness a global health priority and launched a new Commission on Social Connection. Research indicates that a lack of social connection types is linked with poor mental and physical health.


People who lack social connection face a higher risk of dying early. Isolated people also tend to have more unhealthy habits, such as smoking, drinking to excess and being more sedentary.


Western States Lodging and Management aims to have a ripple effect during the 10x30 Kindness Challenge. Kindness is inspirational and infectious. WSLM hopes everyone is inspired to celebrate the 10x30 Kindness Challenge in a unique way. Kindness truly is the spark to loving and meaningful connections.

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