How to Get the Most Out of Twitter

Twitter has 313 million monthly active users, many of whom turn to Twitter for the news, technology and industry updates that interest them.

As an account executive at Lukas Partners, I manage social media for clients, and there’s nothing worse than sending a tweet out to orbit the Twitter-sphere with little to no signs of life. How do you get people to read and respond to your tweets? Getting the most out of Twitter starts with engagement.

Because of the way Twitter serves up tweets, only a subsection of your followers will see your tweet at any given time. Which means, to boost engagement and views, you may want to try tweeting it more than once.

Building a loyal following over time can increase engagement. Slow and steady wins the race. Social Media Examiner recently posted some tips on how to do this. The tips include being receptive and naturally conversing with followers. I’ve also found that liking and retweeting followers’ content helps keep a mutual relationship strong.Twitter Moments

Twitter recently unveiled a new feature, called Moments. This allows users to collect a group of tweets and share them as one complete post or thought. It’s telling your story with a collection of tweets. A good way to take advantage of this is during an event. If you have a dedicated hashtag for your event, afterwards you could group the tweets with that hashtag into a “moment” on your Twitter feed. Then, you are able to tweet out the “moment” to your followers to give them a good synopsis of the event.  Another way is to group tweets from individual Twitter accounts under your company umbrella. Or tweets from clients.

Use of video, images and links on Twitter continues to drive engagement. Another new add to Twitter is the expansion of character limits with posts that include these elements. This is great because it allows you to put those few extra words into tweets.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

No Tricks With These Smartphone Safety Tips

Halloween is synonymous with costumes and the over-consumption of candy. It also can be a real fright fest for parents concerned about the safety of their miniature monsters, ghosts and goblins.

Fortunately, today’s smartphones have a variety of built-in features that, with a little advanced planning, can be combined to create a Halloween hub to help trick-or-treaters stay safe and give parents peace-of-mind.   uscc-halloween-track-treat-or-treaters

With Halloween night fast approaching, Lukas Partners client U.S. Cellular reminds families about easy tips to make sure their mobile devices can help keep kids safe.

Have current photos stored and readily available should a problem arise. In addition to having a current photo of each child in regular clothing, take and store individual shots of children in their costumes before you head out on Halloween.

Parents who want to keep track of kids heading out without them can do so through the utilization of “Find My Friends.” This app comes pre-installed on iPhones and is available for download on Android devices through Google Play.

An iPhone includes a built-in emergency feature located in the lower left hand corner of locked password screens, which enables users to make emergency calls.

Using the clock feature, you can pre-set a series of different alarms on a child’s phone to remind them to periodically check-in and ensure they don’t cut it too close when it comes to curfew.

Since night vision is not included with costumes, flashlights are needed. The good news is there’s no need to lug that around, as well, thanks to built-in flashlights on smartphones.

Easy Steps to Outline Your 2017 Social Media Strategy

The end of the year is coming fast, and many organizations are planning now for 2017 goals. Social media strategy should be no different.

As an account executive at Lukas Partners, I help manage social media for clients. As someone who has been involved with social media and blogging since the days of Xanga and Myspace, I can tell you that while the players and game board are ever-changing, the game itself remains the same.

The first step to setting a social media strategy is to look backwards. What milestones were hit on social media within the last year? What were some of the setbacks?

Next, outline your desired outcome with social media. Many organizations use social media for a variety of reasons, including: direct interaction and engagement with those who like and follow your organization; grow and attract new business; build brand awareness; increase SEO and traffic to a website.

What is your end goal for your organization’s social media platforms?

Review your list of key audiences and determine if you need to add any for 2017. This will help you target content to the right people. Social Media Today has some great insight into building a robust and multi-faceted content strategy. Video and live video content continues to rise in popularity, and Podcasts are rapidly becoming more popular. Outline a budget to help your organization achieve social media goals. Social media platforms offer ways to sponsor content, which place your post in front of a larger audience. Facebook Ads allows targeted posts, which gives organizations an opportunity to place posts in front of their designated target audience for as little as a few dollars.

It’s good to set goals and strategy now for next year. Then choose a date mid-year to assess where you’re at and where you need to be.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

Tactics to Consider to Connect with Election Followers

Browse any social media feed on any given day through Election Day on November 8th and you’re sure to find videos, memes, links and more posted on the candidates as history unfolds. There are some types of posts that work well during election season. Recently, Twitter came out with a great rundown of some tactics that organizations can try to connect with the millions reading tweets about the elections.

Election 2016

The 2016 Presidential election has had all eyes on it for months. Never before has social media played such a high profile role in campaigning and discussions surrounding the candidates. Google Trends, has a specific page dedicated to the election; it’s a huge topic online.

Joining the social media landscape in any election can be a slippery slope as it could turn negative if the social audience perceives what’s posted as one-sided.
As an account executive at Lukas Partners and as a former journalist, being non bias is a fundamental characteristic that I possess.

Positive, informative posts that don’t back a specific candidate, party or issue can be effective for brand recognition. Or try to think of interactive posts that could give people a break in their feed from the political rants of friends and followers.

Regardless of how you decide to navigate the political waters on social media, timing is everything. In order to determine good timing, read trending content to get a baseline of what is being discussed on social media and post at the appropriate time.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

How to Spot Trends for Social Posting

Part of social media is listening. Just like in any real-life conversation, what are people talking about? This “social listening” is a huge part of any social media strategy to be part of the world-wide conversation flow. It can also help to avoid posting content at the wrong time, where it may be viewed as offensive because of a current event or issue.

whats trendingI was learned from a guest speaker during my time as a student at the University of Nebraska at Omaha, that to be a good journalist meant being widely read. From that point on, the power of that truth has given me the ability to have a broader understanding of current events on varying levels. This tip now helps me as an account executive at Lukas Partners, when managing social media for clients. I keep tabs on what is happening locally, regionally, nationally and worldwide to stay on top of what’s trending.

Of course, I don’t troll the internet 24/7 trying to keep up-to-date on trending topics. I have some sites that I rely on that could be beneficial to you and your organization.

The first is Google Trends. Google tabulates what is trending based off of search history. Think of how often you look something up on Google. Multiply this by the billions and you have the data that Google uses to figure out what’s popular. It even narrows the data down to the state level, so if you’re in Nebraska, you can find out what Nebraskans are searching the most online.
The second is Twitter. On the desktop version of Twitter, there is a pane on the left side of the
screen that shows what’s trending. Same with Facebook, except it’s on the right.

If you want to take Twitter trends to a regional level, Trendsmap is a great way to see what’s trending based off of regional location.

Another way for post ideas or to see what’s popular on the internet and social media is to go the Buzzfeed route. While all the content that’s listed is their own, Buzzfeed is a good gauge for content based off their huge popularity.

And finally, there is no substitute for real-life listening. What are people talking about in your social circles? What are they posting online? Sometimes inspiration and motivation can be right under your nose.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

How to Make Headlines Sell, Not Tell

When people click, share and retweet links on social media, they are typically drawn in by the title of the article or blog post itself. The title, or headline, is not only the one line summation of your content, but it’s a one-second elevator pitch that hopefully leaves readers wanting more.

Headlines are tough. There’s no doubt about it.  How do you summarize content in a way that makes it attractive to readers?  During my time as a journalist, the best line I picked up to describe a headline would be “sell, don’t tell.” You want to sell readers what you’ve written, but don’t tell them everything, otherwise your story is just a title.

wordpress-265132_1920As an account executive at Lukas Partners, I call on my headline writing skills often to make content sell and spread on social media.

Here’s how I do it: Before I
write a single word of content, I think of how to sum it up in one sentence. I then take that sentence and figure out how to use adjectives or different wording to make it more attractive. What would I need to read to make myself click on this? I ask.

I’ve done it the opposite way; just writing the article when I can’t think of a title and that just makes it more difficult. I would not recommend this.

As far as irresistible words to use, think about Buzzfeed for a second. Buzzfeed made a name for itself purely based off of its headlines a few years ago. The list style headline is a force to be reckoned with. “Five Ways to Spruce up Your Headlines” would be a Buzzfeed type of headline for this article.

Another way to create interest is by using “you” or “your” in your headline. It makes the reader automatically
feel more connected to your writing because it’s more personal.

“How to” is another phrase that gets attention. Other adjectives that work are “discover” or “learn” as in “Learn How to Create an Irresistible Headline.” These create a sense of urgency and a veil of mystique.

Still stumped and can’t figure it out? I’ve always leaned on colleagues for help when that happens. There’s no need to be discouraged. Sometimes you’re just too close to it and it muddles in the brain.  A person who is less close to the writing can throw out a headline or title that completely makes sense or the brainstorming can help you clear the fog and regain a focus to create the headline that sells.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

Email Signatures Designed to Promote Your Organization

It is estimated that 205 billion emails are sent worldwide per day. An email is a quick way to get a message out or it can be a more in-depth way to communicate a broad topic.

As an account executive at Lukas Partners, I send multiple emails outside and within my organization each day. On each email, I include a signature.link-to-web-site

Gone are the days when an email signature included only your name, email and phone number. Today, your email signature is more than just a name, your signature is an extension of your brand.

Using emails to beef up awareness for social media, your company blog, upcoming events and your website is now commonplace. It makes sense, given how many emails are sent per day.

Just like a written signature, email signatures should be unique to your organization and include information not only on how to contact, but how to interact, as well.

For instance, our Lukas Partners signature contains two links to our web site. One at the top on our logo and one in the text at the bottom. We also have links to Facebook and Twitter.

One of the best uses, besides social media and website linking, is event promotion. Adding a link or a hyperlinked bit of text or photo/graphic at the bottom of an email signature to highlight an upcoming event or fundraiser is a great way to get the people you are already communicating with on board and interested.

Organizations also use email signatures for self-promotion beyond links, by including promotional videos underneath their contact info. These videos explain what they have to offer through imagery.

If you don’t have an artistic flair and want your new signature to be more self-promotional, I would recommend using Hubspot’s free email signature generator. They make it for you, and the result is the signature looks professional.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

Invite YouTube Personalities to Support Your Brand

Some new suggested YouTube techniques may turn your current YouTube strategy upside down and backwards. In a recent article, Ragan’s PR Daily recommends less people involved, less story boarding and more of a “go-with-the-flow” mindset.

Peeling back the layers obstructing creativity could result in some pretty cool opportunities.

Partner with people who have a good following who already like and post about your organization. Taco Bell has recently done this, inviting a popular YouTube personality into their test kitchen to create something unique. It’s a more organic marketing technique for organizations.

YouTube also exhibitionis beta testing a new interface for video bloggers, or vloggers, that would allow them to be more interactive with their subscribers.

YouTube Community is a tab that allows vloggers to add text, live videos, images, animated GIFs and other elements to enhance the experience.

Exactly when the tab will go site-wide has yet to be announced.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

The Latest Client News

U.S. Cellular Seeks Nominations for “Most Valuable Coach”MVC_Round_4

Our client U.S. Cellular is dedicated to the communities it serves. U.S. Cellular is giving people the opportunity to honor a current high school football head coach who has made a profound impact on them, their school or community. To nominate a coach, visit TheMostValuableCoach.com. At the end of the program, two coaches will be honored at the Jan. 1 Under Armour High School All-America Game, broadcasting live on ESPN. In addition, each school will receive $5,000 to use however they choose.

 

childrens-monster-mash

Monster Mash Aims to Scare Away Childhood Obesity

On Sunday, Oct. 23, Children’s Hospital & Medical Center and Suburban Omaha Rotary Club will host the Monster Mash one-mile walk, 5k run and kids dash at Rockbrook Village, 108th Street and West Center Road. Proceeds will support childhood obesity treatment programs at Children’s. The event is open to all ages, and Halloween costumes are welcome. Register online or find more information at MonsterMashOmaha.com.

 

 

Wounded Warriors Family Support High Five Tour Continues Nationwide Trek

Since May, Wounded Warriors Family Support has traveled across the country on its seventh annual High Five Tour, which recently made a stop in Indianapolis. During the five-month tour, the 2016 Ford Shelby GT350 will travel more than 26,000 miles and visit more than 100 cities during stops in 48 states. The High Five Tour’s goal is to not only say thank you to veterans for their service, but also raise $1 million to provide veteran programs to combat wounded veterans and their families. The tour ends in late October.

The Best Ways to Use Social Media to Promote Your Event

eventFacebook and Twitter can be an asset when promoting an upcoming event, whether it’s a “thank you” event or a fundraiser. They also can be a great tool to generate buzz while the event is happening.

As an account executive at Lukas Partners, I’m always on the lookout for ways social media can help our clients.

Social Media Today offers great tips on how to best use the platforms to get results, and I am weighing in with my insights.

The first step is to outline your budget. What do you have to spend on marketing your event in advance? Make sure some of it is allotted to sponsoring and boosting posts on social media.

Paying to promote the event to the right audience can help build participation in a big way. Organizations can create an event page on Facebook and circulate the event through paid placements on LinkedIn, Twitter and Facebook.

We recommend encouraging participants tweet and/or post that they are going to the event. Think of a short and easy hashtag to use on social media in relation to your event. Ask them to share, use the hashtag and invite friends.

You could link to the event in your bios on Twitter, Facebook and LinkedIn and create a dedicated profile or timeline photo for Facebook and other platforms to drive people to your upcoming event. You could also put the link in your email signature and remove it when the event has passed.

We also recommend tweeting and posting early and often about events. These posts can be scheduled early using sites like Tweetdeck or Hootesuite to target the best times for your audience.

Allowing people to send texts, photos and tweets to large screens at your event engages audience members. One of the events Lukas Partners manages is Bank of the West Celebrates America, a free concert and fireworks show in Memorial Park sponsored by the bank to thank the community and honor America’s Independence Day.

Before the concert, audience members set up blankets and enjoy the park. They are able to text and tweet with a hashtag and see their pictures and tweets on the large screens by the stage. This increases participation, and it’s just plain cool to see your message on the big screen.

Another option is to retweet and reply to people using the hashtag during the event.

Also, it’s a good idea to tweet and post on social media a few times from your organization’s accounts during the event about what’s happening. Use the event hashtag, post pictures, videos and key takeaways. You could also stream part of it live.

Of course, don’t forget about people who can’t attend. Experts say keeping others in the loop about what’s happening through social media or allowing them to participate in some way in their hometown can really boost engagement in the event.

And finally, it’s recommended to send out a thank you after everything is said and done. Including stats on how many attended or how much money was raised to pique the interest of people who did or did not attend.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

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