Facebook Workplace App Helps Companies Break Down Silos

It can sometimes be a struggle to get employees from different departments or locations involved, engaged and communicating to one another.  Facebook has come in with its Workplace application and flipped the script. The Facebook Workplace app is an internal and secure social media communication platform, and it has larger companies like Starbucks and Booking.com singing its praises.

The app is similar to Facebook. You can post status updates, scroll your newsfeed, create an event and then some. One difference, it’s just for people within your organization. No outsiders allowed, although Facebook has opened Workplace up for organizations that work together.facebook image

A benefit cited by many companies is that it can be used anywhere, from your desktop computer or laptop to your smartphone, allowing employees who are on the go the same opportunity to communicate.

Another benefit could be the ability for leaders to reach their employees easily to share news, bulletins, videos and other content.

The Workplace version of Facebook is not linked to your personal profile, so if you’re not into your boss seeing your personal posts, it is still kept separate. Also, you won’t see any advertisements come up on the Workplace version.

After a beta test by a selected group of organizations, it’s now open to whomever wants to sign up. The starting cost for an organization is $3 per employee per month for the first 1,000 employees. After 1,000 employees, the cost per employee per month goes down. Facebook does not require a contract and offers a free 90 day trial period to give you a chance to see if it would mesh well within your organization.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

 

Grow with Instagram to Increase Engagement

Instagram has been around since 2010, and we’ve seen it grow within the social media landscape to become a household name alongside Facebook, Snapchat, Twitter and LinkedIn.

As an account executive at Lukas Partners, I monitor social media trends constantly to ensure clients don’t have to pull over with a flat tire on the social media super-highway.

Over the past year, many organizations have experienced positive engagement with their audience using the Instagram stories feature. It allows users to collect a group of pictures and videos in a story format, giving followers a more in-depth experience beyond a single image or video. The stories show up at the top of the app, and are a great way to get noticed. Snapchat and Twitter have created similar options.

To grow an Instagram following without breaking the bank, the recommendation remains to continue to take advantage of new features and create unique, rich and compelling content that will turn heads in your direction. And of course, continue to use those hashtags!

I’ve noticed a couple of new features added to Instagram that can enhance your posts. The first is layouts. It’s an add-on that allows you to post a photo collage of pictures to your Instagram page. The second is called Boomerang, and it will loop your video over and over in a post.

Instagram LayoutsLukas Partner Boomerang

And, without getting too doom and gloom, it’s important to remember what’s hot one minute might not work the next. According to data from TrackMaven, brands saw 10 times more engagement on Instagram than Facebook in 2016, which is a trend expected to be short-lived as Instagram adjusts it’s algorithm to generate more selectivity, building more of a pay-to-play mentality that other sites like Facebook and Twitter have established.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

Ideas to Get Creativity Flowing for Social Posting

We’ve all been there. The moment where you stare blankly at a word document or status window, thinking about what to write. You are not alone in feeling the pressure to stand out amongst the crowd with a stellar update or blog post.

As an account executive at Lukas Partners, I am always working with clients to seek out the most compelling stories to share.

ideas for social postingFirst, try to change your surroundings to get a different viewpoint. It could be attending a meeting outside of your department at your organization or going to lunch with a coworker you don’t interact with on a regular basis. This new scenery could spark idea flow.

Put yourself into the shoes of your audience. What would they find interesting? What are others talking about in your circles of family, friends and colleagues?

Try tapping into the personal stories in your workplace to help connect your organization with your audience. The stories that stick with us are those that are relatable. One way to do this is to ask for help from others within your organization. Request ideas either from their own lives or the lives of their fellow coworkers. Have them email you their ideas and follow up to get more details.

Another tactic I’d recommend is jotting down a few thoughts or ideas at the end of each day to keep a running dialogue with yourself that you can come back to and fill in more as you go.

If you’re still stuck and under a deadline, take a look back over content you have already written. It’s possible a previous post could create a new or spin-off idea or update.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

To hear more from Lukas Partners, follow us on Twitter @LukasPartners or subscribe to our newsletter.

Lukas Partners Honored at Nebraska PRSA Paper Anvil Awards

Thursday night was an exciting night for Lukas Partners! We were honored to receive four Nebraska Public Relations Society of America Paper Anvil Awards at the annual PRSA awards dinner. We thank our client partners, pictured here with us, for the opportunity to execute the award-winning programs recognized by 2016 PRSA Paper Anvils.

Lukas Partners PRSA

Public Service Partnerships Award of Merit – Healthy Kohl’s Kids, Children’s Hospital & Medical Center

Integrated Communications Award of Merit—Healthy Kohl’s Kids, Children’s Hospital & Medical Center

Internal Communications Award of Merit – Imagine the Possibilities, Children’s Hospital & Medical Center

Integrated Communications Award of Merit—Outlook Nebraska’s Phin the Guide Dog Reporter, Outlook Nebraska

Congratulations to all the winners, and thank you to the Nebraska PRSA chapter for another great gala.

Holiday Social Media Campaigns To Engage Your Audience

Studies show December is not only the largest shopping month, but also the largest month to give back. Companies and nonprofits can heighten awareness on social media with a holiday social media campaign.

As an account executive at Lukas Partners, I’ve seen benefits of holiday social media campaigns include increased engagement with followers and shares, which raises awareness for the organization and its products, services, mission and needs.

One attention-getting way to utilize social media is a customer appreciation campaign. Offer a prize, share the details on a post with an image or video, then choose a winner who liked and shared your post. This type of campaign works best on Instagram and Facebook.

holiday-campaigns

Another way to get your organization involved in the holiday fun is to ask for photos or videos of an activity. For example, plan an ugly Christmas sweater contest or ask to see people volunteering in your community. Demonstrate the activity on the call-to-action post by using video or images of you doing it yourself. Have followers use a designated hashtag and choose a way to recognize and reward those who participate.

Say thank you to followers on social media by offering a discount or exclusive offer to those who mention seeing it on your social channels.

Look back over the year and sum up your most popular posts. Create a holiday infographic with memories from 2016 or interesting facts related to your organization.

Any campaign you choose, you will want to cater to the audience you are trying to reach. Pin posts to the top of your profile and consider a profile or cover image that reflects your campaign. Boosting or sponsoring the posts for your campaign can help broaden your reach.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

Connect with Cool Tools on Facebook

Facebook added a couple of tools for page administrators to connect with their page’s audience.

As an account executive at Lukas Partners, I manage social media for clients. I’m always looking for new and interesting social media tools.

The first Facebook tool is the ability to invite someone who likes your post to like your page. Click the list of people who liked your post underneath the post itself. It will bring up a new window with a list of those people. To the right of their name is an option to invite. Click that option to invite them to like your page. If they’ve already liked your page, it will say “liked” to the right of their name. This feature allows you to target those who may have seen your post based off of a friend’s activity or because it was sponsored content.Cool tools for Facebook Pages

The second tool allows you to direct message anyone who comments on your posts. This has been a long time coming and is especially helpful in the customer service realm. Under each posted comment you will see three options: like, reply or message. If you opt for the message, I would recommend replying to the post, as well, to tell the commenter to check their messages for a message from you. This also will show other people who are see the comment that it has been addressed privately.

Facebook also has announced plans to link Facebook Pages to Instagram so that organizations that have both platforms can manage messages and comments in one place.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

Ways to Organize Your Social Media Management

As an account executive at Lukas Partners, I manage multiple social platforms for organizations. I use a few different tools to help me streamline the process.

I recommend Buffer, Hootsuite and Tweetdeck as social media management tools. I use a combination of Buffer and Tweetdeck. Hootsuite works just as well, and it recently added YouTube to its list of social media platforms. These websites allow you to look at Twitter, Facebook and other platforms all at the same time on the same screen.

The order is to engage, listen and participate.

First, spend a few minsave-time-onsocial-media-managementutes checking your messages and other notifications. Like posts that positively mention your organization and if appropriate, reply to other mentions, posts and messages.

Next, spend time checking what people are talking about on each platform. If it’s something that relates to your organization, this might prompt interaction, a share or a post of your own.

Look at what’s trending on Google, Twitter and Facebook. Twitter and Facebook both offer trending content on their homepages. Bookmark Google Trends on your browser for easy access.

I like to use Trendsmap as a tool for Twitter because it offers a real time look at trending hashtags by region.

Once you have the pulse of popular topics, you can now spend a few minutes creating and scheduling posts. (But keep in mind, if your organization has news that takes priority over a scheduled post, remember to remove the automatic scheduling of the post.)  The social media management platforms I mentioned earlier allow you to schedule posts. Buffer is great because it picks the peak times for you, based off of your analytics.

As a final note on the topic, I would recommend installing the apps for all platforms and linking your company page to personal accounts to monitor times when you aren’t at work, just to make sure you aren’t missing anything big going on in the social media world.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

To hear more from Lukas Partners, follow us on Twitter @LukasPartners or subscribe to our newsletter.

Survey: Smartphone Owners Are More Attached to Phones Than Ever

People are more addicted to their smartphones than ever. In a recent U.S. Cellular survey, more than 60 percent of smartphone owners said they could not make it longer than a few hours without checking their phone. More than two-thirds of respondents check their phones at least every hour.

Here are five surprising things mobile users would rather give up than their smartphone:

Chocolate (72 percent) – Americans love their candy bars, consuming nearly 10 pounds of chocolate each year. But more than seven out of 10 people would choose to forgo chocolate instead of giving up their smartphone.

 

TV (65 percent) – People in the U.S. spend almost three hours a day watching television, according to the Washington Post. However, 65 percent of respondents would abandon their favorite shows in order to stay connected to their smartphone.

 

Caffeine (63 percent) – What if six out of 10 co-workers went through the day without their first cup of coffee? That would be the situation if they had to choose between caffeine and their device.

 

Pets (50 percent) – People don’t have to choose between their phone and pet, which is a good thing for half of the nation’s fuzzy friends. According to respondents, 50 percent of pet owners would give up their animals before parting ways with their smartphone.

 

Food (33 percent) – Final meal or one phone call? One-third of smartphone owners would go hungry rather than give up their device.

what-would-you-give-up-infograph

You likely won’t have to give up your smartphone and U.S. Cellular has Black Friday bargains if you seek a mobile upgrade. Consumers can get $500 back in promotional cards with a Samsung Galaxy S7 purchase. How about a free TV? Throughout the weekend, any new or current customer who purchases two Samsung Galaxy S devices will receive a free 58-inch Samsung Smart HDTV. Deal seekers also can pick up the latest wireless accessories, such as the Nest Thermostat, for $50 off. Drones, wireless speakers and headphones are up to 30 percent off.

Leverage Social Media to Help Reach End-of-Year Fundraising Goals

raise-awarenessThere are a few ways to use social media to help make your year-end fundraising campaign visible to new donors as well as raise awareness for your cause.

As an account executive at Lukas Partners and former journalist, one thing I’d recommend is writing a powerful article that outlines your cause. Post it on your website and share the link on social media with photos or a video.

The article highlighting your organization should have a compelling story to reach the greatest amount of people possible. Everyone loves a good story. It should include a “main character” that evokes emotion. Think about what evoked emotion in the past year. Or what challenges are still left to be met in 2017. I’d recommend thinking of what images or video could help illustrate your story. It’s proven that images and video on social media get significantly more views than links and text.

In a previous blog, we mentioned Facebook’s new tools for fundraising. These are great tools, including the donate button right on the nonprofit Facebook page to make for a seamless, easy way to contribute to your cause.

Next, consider a budget for sponsoring posts to get them viewed by more eyes. You can target individuals on Facebook to reach an audience similar to those who already like your organization. On Twitter, it’s not unheard of to tweet something more than once since the initial tweet will likely not be viewed by your entire audience. You can use different hashtags to ensure it goes farther. The same goes for Instagram and Snapchat. However, with these two being “story driven” you might think of creating a few images to do a story option instead of or in addition to a straight post or snap.

Or, you could share a successful social media post from earlier in the year to remind your donors of all the good you have accomplished. Use Twitter’s “Moments” feature to collect tweets that serve as a reminder of the good your organization does on a regular basis and promote that through multiple tweets. You could also sponsor/promote these to get them in front of more eyes.

One final post idea to generate social media interest in your organization during the holidays is to share stories of those you have helped, or show results from donors’ gifts. This type of post evokes a sense of pride while also reminding people to donate again this year. It also can show new donors where their money is going.

December is the largest giving month in the entire year, and people are looking for good causes to support. Being on social media with the right message at the right time can be the key to unlocking fundraising success this holiday season.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

Harness the Power of Snapchat

Snapchat continues to evolve and change. With a larger daily active user base than Twitter, Snapchat is growing rapidly and organizations are working to keep up. Right now, Snapchat is used primarily by those 25 and under, but the fastest growing Snapchat audience is users over the age of 25. Recently, MDG Advertising created Snapchat 101, which is an infographic helpful to any organization that’s using Snapchat or looking into joining it in the future.

 

Snapchat Infographic

 

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

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