Holiday Social Media Campaigns To Engage Your Audience

Studies show December is not only the largest shopping month, but also the largest month to give back. Companies and nonprofits can heighten awareness on social media with a holiday social media campaign.

As an account executive at Lukas Partners, I’ve seen benefits of holiday social media campaigns include increased engagement with followers and shares, which raises awareness for the organization and its products, services, mission and needs.

One attention-getting way to utilize social media is a customer appreciation campaign. Offer a prize, share the details on a post with an image or video, then choose a winner who liked and shared your post. This type of campaign works best on Instagram and Facebook.

holiday-campaigns

Another way to get your organization involved in the holiday fun is to ask for photos or videos of an activity. For example, plan an ugly Christmas sweater contest or ask to see people volunteering in your community. Demonstrate the activity on the call-to-action post by using video or images of you doing it yourself. Have followers use a designated hashtag and choose a way to recognize and reward those who participate.

Say thank you to followers on social media by offering a discount or exclusive offer to those who mention seeing it on your social channels.

Look back over the year and sum up your most popular posts. Create a holiday infographic with memories from 2016 or interesting facts related to your organization.

Any campaign you choose, you will want to cater to the audience you are trying to reach. Pin posts to the top of your profile and consider a profile or cover image that reflects your campaign. Boosting or sponsoring the posts for your campaign can help broaden your reach.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

Connect with Cool Tools on Facebook

Facebook added a couple of tools for page administrators to connect with their page’s audience.

As an account executive at Lukas Partners, I manage social media for clients. I’m always looking for new and interesting social media tools.

The first Facebook tool is the ability to invite someone who likes your post to like your page. Click the list of people who liked your post underneath the post itself. It will bring up a new window with a list of those people. To the right of their name is an option to invite. Click that option to invite them to like your page. If they’ve already liked your page, it will say “liked” to the right of their name. This feature allows you to target those who may have seen your post based off of a friend’s activity or because it was sponsored content.Cool tools for Facebook Pages

The second tool allows you to direct message anyone who comments on your posts. This has been a long time coming and is especially helpful in the customer service realm. Under each posted comment you will see three options: like, reply or message. If you opt for the message, I would recommend replying to the post, as well, to tell the commenter to check their messages for a message from you. This also will show other people who are see the comment that it has been addressed privately.

Facebook also has announced plans to link Facebook Pages to Instagram so that organizations that have both platforms can manage messages and comments in one place.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

Ways to Organize Your Social Media Management

As an account executive at Lukas Partners, I manage multiple social platforms for organizations. I use a few different tools to help me streamline the process.

I recommend Buffer, Hootsuite and Tweetdeck as social media management tools. I use a combination of Buffer and Tweetdeck. Hootsuite works just as well, and it recently added YouTube to its list of social media platforms. These websites allow you to look at Twitter, Facebook and other platforms all at the same time on the same screen.

The order is to engage, listen and participate.

First, spend a few minsave-time-onsocial-media-managementutes checking your messages and other notifications. Like posts that positively mention your organization and if appropriate, reply to other mentions, posts and messages.

Next, spend time checking what people are talking about on each platform. If it’s something that relates to your organization, this might prompt interaction, a share or a post of your own.

Look at what’s trending on Google, Twitter and Facebook. Twitter and Facebook both offer trending content on their homepages. Bookmark Google Trends on your browser for easy access.

I like to use Trendsmap as a tool for Twitter because it offers a real time look at trending hashtags by region.

Once you have the pulse of popular topics, you can now spend a few minutes creating and scheduling posts. (But keep in mind, if your organization has news that takes priority over a scheduled post, remember to remove the automatic scheduling of the post.)  The social media management platforms I mentioned earlier allow you to schedule posts. Buffer is great because it picks the peak times for you, based off of your analytics.

As a final note on the topic, I would recommend installing the apps for all platforms and linking your company page to personal accounts to monitor times when you aren’t at work, just to make sure you aren’t missing anything big going on in the social media world.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

To hear more from Lukas Partners, follow us on Twitter @LukasPartners or subscribe to our newsletter.

Survey: Smartphone Owners Are More Attached to Phones Than Ever

People are more addicted to their smartphones than ever. In a recent U.S. Cellular survey, more than 60 percent of smartphone owners said they could not make it longer than a few hours without checking their phone. More than two-thirds of respondents check their phones at least every hour.

Here are five surprising things mobile users would rather give up than their smartphone:

Chocolate (72 percent) – Americans love their candy bars, consuming nearly 10 pounds of chocolate each year. But more than seven out of 10 people would choose to forgo chocolate instead of giving up their smartphone.

 

TV (65 percent) – People in the U.S. spend almost three hours a day watching television, according to the Washington Post. However, 65 percent of respondents would abandon their favorite shows in order to stay connected to their smartphone.

 

Caffeine (63 percent) – What if six out of 10 co-workers went through the day without their first cup of coffee? That would be the situation if they had to choose between caffeine and their device.

 

Pets (50 percent) – People don’t have to choose between their phone and pet, which is a good thing for half of the nation’s fuzzy friends. According to respondents, 50 percent of pet owners would give up their animals before parting ways with their smartphone.

 

Food (33 percent) – Final meal or one phone call? One-third of smartphone owners would go hungry rather than give up their device.

what-would-you-give-up-infograph

You likely won’t have to give up your smartphone and U.S. Cellular has Black Friday bargains if you seek a mobile upgrade. Consumers can get $500 back in promotional cards with a Samsung Galaxy S7 purchase. How about a free TV? Throughout the weekend, any new or current customer who purchases two Samsung Galaxy S devices will receive a free 58-inch Samsung Smart HDTV. Deal seekers also can pick up the latest wireless accessories, such as the Nest Thermostat, for $50 off. Drones, wireless speakers and headphones are up to 30 percent off.

Leverage Social Media to Help Reach End-of-Year Fundraising Goals

raise-awarenessThere are a few ways to use social media to help make your year-end fundraising campaign visible to new donors as well as raise awareness for your cause.

As an account executive at Lukas Partners and former journalist, one thing I’d recommend is writing a powerful article that outlines your cause. Post it on your website and share the link on social media with photos or a video.

The article highlighting your organization should have a compelling story to reach the greatest amount of people possible. Everyone loves a good story. It should include a “main character” that evokes emotion. Think about what evoked emotion in the past year. Or what challenges are still left to be met in 2017. I’d recommend thinking of what images or video could help illustrate your story. It’s proven that images and video on social media get significantly more views than links and text.

In a previous blog, we mentioned Facebook’s new tools for fundraising. These are great tools, including the donate button right on the nonprofit Facebook page to make for a seamless, easy way to contribute to your cause.

Next, consider a budget for sponsoring posts to get them viewed by more eyes. You can target individuals on Facebook to reach an audience similar to those who already like your organization. On Twitter, it’s not unheard of to tweet something more than once since the initial tweet will likely not be viewed by your entire audience. You can use different hashtags to ensure it goes farther. The same goes for Instagram and Snapchat. However, with these two being “story driven” you might think of creating a few images to do a story option instead of or in addition to a straight post or snap.

Or, you could share a successful social media post from earlier in the year to remind your donors of all the good you have accomplished. Use Twitter’s “Moments” feature to collect tweets that serve as a reminder of the good your organization does on a regular basis and promote that through multiple tweets. You could also sponsor/promote these to get them in front of more eyes.

One final post idea to generate social media interest in your organization during the holidays is to share stories of those you have helped, or show results from donors’ gifts. This type of post evokes a sense of pride while also reminding people to donate again this year. It also can show new donors where their money is going.

December is the largest giving month in the entire year, and people are looking for good causes to support. Being on social media with the right message at the right time can be the key to unlocking fundraising success this holiday season.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

Harness the Power of Snapchat

Snapchat continues to evolve and change. With a larger daily active user base than Twitter, Snapchat is growing rapidly and organizations are working to keep up. Right now, Snapchat is used primarily by those 25 and under, but the fastest growing Snapchat audience is users over the age of 25. Recently, MDG Advertising created Snapchat 101, which is an infographic helpful to any organization that’s using Snapchat or looking into joining it in the future.

 

Snapchat Infographic

 

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

How to Get the Most Out of Twitter

Twitter has 313 million monthly active users, many of whom turn to Twitter for the news, technology and industry updates that interest them.

As an account executive at Lukas Partners, I manage social media for clients, and there’s nothing worse than sending a tweet out to orbit the Twitter-sphere with little to no signs of life. How do you get people to read and respond to your tweets? Getting the most out of Twitter starts with engagement.

Because of the way Twitter serves up tweets, only a subsection of your followers will see your tweet at any given time. Which means, to boost engagement and views, you may want to try tweeting it more than once.

Building a loyal following over time can increase engagement. Slow and steady wins the race. Social Media Examiner recently posted some tips on how to do this. The tips include being receptive and naturally conversing with followers. I’ve also found that liking and retweeting followers’ content helps keep a mutual relationship strong.Twitter Moments

Twitter recently unveiled a new feature, called Moments. This allows users to collect a group of tweets and share them as one complete post or thought. It’s telling your story with a collection of tweets. A good way to take advantage of this is during an event. If you have a dedicated hashtag for your event, afterwards you could group the tweets with that hashtag into a “moment” on your Twitter feed. Then, you are able to tweet out the “moment” to your followers to give them a good synopsis of the event.  Another way is to group tweets from individual Twitter accounts under your company umbrella. Or tweets from clients.

Use of video, images and links on Twitter continues to drive engagement. Another new add to Twitter is the expansion of character limits with posts that include these elements. This is great because it allows you to put those few extra words into tweets.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

No Tricks With These Smartphone Safety Tips

Halloween is synonymous with costumes and the over-consumption of candy. It also can be a real fright fest for parents concerned about the safety of their miniature monsters, ghosts and goblins.

Fortunately, today’s smartphones have a variety of built-in features that, with a little advanced planning, can be combined to create a Halloween hub to help trick-or-treaters stay safe and give parents peace-of-mind.   uscc-halloween-track-treat-or-treaters

With Halloween night fast approaching, Lukas Partners client U.S. Cellular reminds families about easy tips to make sure their mobile devices can help keep kids safe.

Have current photos stored and readily available should a problem arise. In addition to having a current photo of each child in regular clothing, take and store individual shots of children in their costumes before you head out on Halloween.

Parents who want to keep track of kids heading out without them can do so through the utilization of “Find My Friends.” This app comes pre-installed on iPhones and is available for download on Android devices through Google Play.

An iPhone includes a built-in emergency feature located in the lower left hand corner of locked password screens, which enables users to make emergency calls.

Using the clock feature, you can pre-set a series of different alarms on a child’s phone to remind them to periodically check-in and ensure they don’t cut it too close when it comes to curfew.

Since night vision is not included with costumes, flashlights are needed. The good news is there’s no need to lug that around, as well, thanks to built-in flashlights on smartphones.

Easy Steps to Outline Your 2017 Social Media Strategy

The end of the year is coming fast, and many organizations are planning now for 2017 goals. Social media strategy should be no different.

As an account executive at Lukas Partners, I help manage social media for clients. As someone who has been involved with social media and blogging since the days of Xanga and Myspace, I can tell you that while the players and game board are ever-changing, the game itself remains the same.

The first step to setting a social media strategy is to look backwards. What milestones were hit on social media within the last year? What were some of the setbacks?

Next, outline your desired outcome with social media. Many organizations use social media for a variety of reasons, including: direct interaction and engagement with those who like and follow your organization; grow and attract new business; build brand awareness; increase SEO and traffic to a website.

What is your end goal for your organization’s social media platforms?

Review your list of key audiences and determine if you need to add any for 2017. This will help you target content to the right people. Social Media Today has some great insight into building a robust and multi-faceted content strategy. Video and live video content continues to rise in popularity, and Podcasts are rapidly becoming more popular. Outline a budget to help your organization achieve social media goals. Social media platforms offer ways to sponsor content, which place your post in front of a larger audience. Facebook Ads allows targeted posts, which gives organizations an opportunity to place posts in front of their designated target audience for as little as a few dollars.

It’s good to set goals and strategy now for next year. Then choose a date mid-year to assess where you’re at and where you need to be.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

Tactics to Consider to Connect with Election Followers

Browse any social media feed on any given day through Election Day on November 8th and you’re sure to find videos, memes, links and more posted on the candidates as history unfolds. There are some types of posts that work well during election season. Recently, Twitter came out with a great rundown of some tactics that organizations can try to connect with the millions reading tweets about the elections.

Election 2016

The 2016 Presidential election has had all eyes on it for months. Never before has social media played such a high profile role in campaigning and discussions surrounding the candidates. Google Trends, has a specific page dedicated to the election; it’s a huge topic online.

Joining the social media landscape in any election can be a slippery slope as it could turn negative if the social audience perceives what’s posted as one-sided.
As an account executive at Lukas Partners and as a former journalist, being non bias is a fundamental characteristic that I possess.

Positive, informative posts that don’t back a specific candidate, party or issue can be effective for brand recognition. Or try to think of interactive posts that could give people a break in their feed from the political rants of friends and followers.

Regardless of how you decide to navigate the political waters on social media, timing is everything. In order to determine good timing, read trending content to get a baseline of what is being discussed on social media and post at the appropriate time.

About the blogger:

LeAnne Morman is an account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

Page 4 of 16« First...23456...10...Last »