Omaha: Home to Public Health Leaders

National Public Health Week is April 1-7, and Omaha public relations firm Lukas Partners salutes those organizations who work to support better health for everyone.

Public health improves the health of communities through education, promotion of healthy lifestyles, public policy, and research for disease and injury prevention. The Omaha community is fortunate to have many educational institutions, nonprofit entities and businesses dedicated to protecting our health.

National Public Health WeekLukas Partners client Children’s Hospital & Medical Center, for example, conducted research that identified obesity as the top public health issue affecting both children and adolescents in the Omaha metro area. Children’s responded by introducing the Healthy Kohl’s Kids program, a partnership between Children’s and Kohl’s Department Stores. Healthy Kohl’s Kids focuses on educating children and families about healthy eating and fitness habits by providing information and tools to help families make smart choices for healthy living.

Lukas Partners  also is proud to support the University of Nebraska Medical Center’s College of Public Health, the first accredited public health college between Iowa and Washington state, the. UNMC’s newest college brings together experts in a multitude of disciplines to find solutions and create pathways that promote health and prevent chronic disease conditions for Nebraskans and beyond. UNMC’s College of Public Health provides world-class instruction for students and practitioners in the field, creates new knowledge through innovative research programs, and prepares tomorrow’s public health leaders who will be on the front lines of federal, state and local health departments.

In addition, we help Nebraska Methodist College tell its story of preparing students to make positive impacts on the health and well-being of their communities. No matter what field, all healthcare professionals play vital roles in maintaining a high quality of public health through the treatments, tests, knowledge and expertise they provide. Nebraska Methodist College also works to improve public health in the greater Omaha community through the outreach of its Center for Health Partnerships, including programs such as the Mobile Diabetes Center and Our Families’ Health. The Mobile Diabetes Center provides important diabetes-related health screenings in a variety of urban and rural areas. Our Families’ Health works to provide area Latino communities easier access to healthcare resources and services.

News You Can Use

As an Omaha public relations firm, Lukas Partners continually scans recent news regarding public relations issues, fund development strategies and social media updates. We share news through our e-newsletter to help you stay current in the areas of public relations, fundraising and social engagement. If you would like to sign up for our newsletter, email

The Lukas Partners March e-newsletter focuses on how NASCAR could have avoided a PR pile-up with a good crisis communication plan. In addition the newsletter provides a link to the recent State of the Media report, issued by Pew Research Center’s Project for Excellence in Journalism. The State of the Media report discusses how newsrooms and TV stations across the country are understaffed to cover stories. This underscores the point that having good relationships with the news media will help them and you get your story told. It is important to provide journalists with timely information that will appeal to their readers and viewers and to meet their deadlines as best you can.

Click here for the Lukas Partners newsletter that also covers our client Bank of the West’s workshop that reminds senior citizens to be aware of financial abuse. Ryan Sothan of the Nebraska Attorney General’s Office said identity theft of seniors in Nebraska has been a top complaint in the past year.  Stay tuned to American Public Media’s Marketplace Money program ( that will be featuring Financial Elder Abuse in an upcoming segment.

Omaha Panel Will Address Financial Crimes Targeting Seniors

Every day for the next 19 years, approximately 10,000 baby boomers will turn 65 years old. As Omaha’s senior citizen population increases, so does the potential for financial fraud.  In fact, financial abuse is the third most commonly substantiated type of elder abuse, according to the National Council on Aging. While underreported, the annual financial loss by victims of elder financial abuse is estimated to be at least $2.6 billion.

Bank of the West, Legal Aid of Nebraska and other local partner organizations will help to shine a light on this growing concern by hosting a free consumer awareness seminar on elder financial abuse prevention. The workshop is specifically for people age 60 and older and will feature a discussion panel of community experts and resources. Discussion topics include common scams, signs of potential abuse, how thefts occur, the role of banks in protecting assets, abuse by the power of attorney and steps to take if abuse occurs.

Financial fraud is a seriously debilitating element in the lives of many seniors. Telemarketing scams, Medicare fraud, investor fraud and a host of new fraudulent practices related to the Internet are widespread. In almost 90 percent of the elder abuse and neglect incidents with a known perpetrator, the perpetrator is a family member while two-thirds of the perpetrators are adult children or spouses, the National Council on Aging reports.

The Elder Financial Protection Network notes that financial exploitation can take many forms, including calls from telemarketers selling worthless or nonexistent products, unscrupulous home repairs, pressuring an elder to give a “gift,” unfair or misleading home equity agreements, withholding portions of a check cashed for an elder and excessive fees for basic care.

If you know a senior who might be interested in this workshop, please share this information with him or her. Pre-registration is required.  To register, call 402-348-1069.

Be Aware: Financial Abuse Workshop
Wednesday, March 13, 2013
Lake Point Building, Multi-Purpose Room
2401 Lake Street, Omaha
9 -10 a.m.
Free document shredding
10 a.m.-noon
Welcome, discussion panel of local experts (Bank of the West, Legal Aid of Nebraska, Nebraska Attorney General’s Office, Eastern Nebraska Office on Aging, State of Nebraska Adult Protective Services)
Noon-1 p.m.
Complimentary lunch

Lukas Partners at League of Municipalities conference

Lukas Partners was among the sponsors at the League of Nebraska Municipalities 2013 Midwinter Conference Feb. 25 and 26 at the Cornhusker Marriott Hotel in Lincoln. The League of Nebraska Municipalities honored former Sen. Ben Nelson and Rep. Tom Osborne with League Legacy Congressional Service Awards during Tuesday’s luncheon.Lukas Partners, PR, Public Relations, Fund Development

The League of Nebraska Municipalities’ mission is to represent the interests of member cities and villages to preserve local control and empower municipal officials to shape the destiny of their municipality and improve the quality of life for their residents. Lukas Partners salutes the members of this organization and the important work they do to create economic opportunities and improve the quality of life for Nebraskans.

We look forward to seeing our old friends and meeting new ones at the League of Nebraska Municipalities Annual Conference Oct. 9-11 at Embassy Suites in La Vista.

Winter Weather Cell Phone Safety Tips

When the snow starts to fly, people turn to their wireless device for weather updates. An Online Publishers Association report indicates that 47 percent of smartphone owners regularly use it to check the weather.

Lukas Partners client U.S. Cellular recommends the following tips and free apps to help you prepare for this week’s snowstorm:

Have important numbers handy and back them up: With U.S. Cellular’s free My Contacts Backup application, customers can safely store valuable contact information online for easy retrieval, even if the phone is lost or damaged beyond repair.

Break through with texting: If phone service is impacted by a high volume of calls during a storm, try sending a text message. Text messages take up less bandwidth on the network than calls and may work when phone service is intermittent.

Stay up to date with breaking news: There are many free apps available through Google Play – such as The Weather Channel, WeatherBug, MyRadar, GO Weather and AccuWeather for Android – that can provide you with the tools you need to stay on top of winter weather.

Store “ICE” (In Case of Emergency) contacts in your phone: Simply program “ICE” in front of a person’s name or title, such as “ICE Mom” or “ICE Dave,” to help first responders quickly contact these important people. Make sure the ICE contact knows about any medical conditions that could affect emergency treatment for an individual, such as allergies or current medication.

Stay charged up: Phones should be kept charged, so you have sufficient battery life. If driving, keep a car charger with you to re-charge while on-the-go.

Healthy Kohl’s Kids Promotes Nutrition and Fitness for Children

Childhood obesity is a national epidemic. In 2012, Lukas Partners’ client Children’s Hospital & Medical Center conducted an Omaha-area research project called the Child & Adolescent Community Health Needs Assessment. The study found that obesity was identified as the top health issue affecting both children and adolescents in the Omaha metro area. It also found that three out of 10 school-age children in the metro area are overweight or obese.

Children’s Hospital & Medical Center and Kohl’s Department Stores have teamed up to change these findings. They have launched a new program called Healthy Kohl’s Kids. Healthy Kohl’s Kids is focused on educating children and families on the importance of good nutrition and fitness. The program is the newest chapter in a more than decade-long partnership between Kohl’s and Children’s.

The Healthy Kohl’s Kids program invites parents and children to engage on its website,, which features healthy recipes, how-to videos of young chefs making healthy meals and snacks, nutrition ideas and fitness tips. Healthy Kohl’s Kids also invites parents and children to follow its pages on Facebook, Twitter and Pinterest to share healthy recipes and nutrition and fitness ideas.

Plan a Memorable Valentine’s Day with Your Smartphone

Valentine’s Day is the one day a year when everyone can be a Romeo, carefully planning the details of a romantic evening, but too often some end up becoming passionate procrastinators. Don’t let your good intentions go to waste and instead plan ahead with your smartphone or tablet for this Feb. 14.

To help you plan a memorable Valentine’s Day, Lukas Partners client U.S. Cellular recommends the following apps:

  • Make reservations — Plan ahead with Open Table’s free Android app, which helps you search, book and confirm reservations at tens of thousands of restaurants. Search by restaurant name or find a local eatery based on price, cuisine, reservation time or ambiance. If you are caught on Valentine’s Day without dinner plans, you can use Open Table to see real-time availability for local restaurants.
  • Nothing says Valentine’s Day like flowers — The 1800flowers Mobile App lets you select the perfect arrangement, and you can fill the order using your phone’s address book to help with the details. If you would rather see the flowers in person, the 1800flowers app also will direct you to their nearest florist.
  • Saying I love you — The free Love Poems app will give you plenty of inspiration on how to say I love you.
  • Frame it with love — Capture images from your Valentine’s Day celebration with the free Love Frames app. It comes with dozens of photo frames to add a touch of romance to your snapshots.
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