5 Tips to Generate Online Fundraising Success

At Lukas Partners, we utilize emotive storytelling and authentic gratitude to ensure any online fundraising campaign is a success. These are key tactics because, through storytelling and showing gratitude for support, potential online donors then feel more compelled to give based on relatable content evoking emotion and can immediately visualize the impact their support can make.

The below infographic includes additional tips on strategies that can help convert engagement into donations:

 

About the blogger: Brian Ayers is a senior account executive at Lukas Partners who helps clients share their stories through traditional and digital formats. As a former journalist, he knows the elements of a good story and helps organizations tell theirs in a powerful way.

To hear more from Lukas Partners, follow us on Twitter @LukasPartners or subscribe to our newsletter.

How to Like Other Organizations on Facebook, Officially

Did you know you can like other Facebook Pages from your organization’s Page account? The buried feature is all but forgotten, and we’re here to unearth it for you and give a tutorial.

At Lukas Partners, we help deliver the message for many business-to-business (B2B) clients, and social media interaction with other businesses and partner organizations can be a key strategy. In order to reach a B2B audience through social media, it can be beneficial to keep tabs on what other businesses are posting, as well as like/follow organizations and businesses that are your clients or partners to begin to engage with them. They might follow you back, growing your own audience, as well.

The first step to like another page on Facebook starts on your own page. Many get diverted from step one because they go directly to the page they want to like and hit like/follow. Unfortunately, that only likes the page from your personal Facebook profile.

On a desktop or laptop computer, the “secret passageway” to liking other pages is on the right side of the screen.  Right underneath your likes and follows, there is a “See Pages Feed” option. Once you click that, it takes you to another screen that populates a news feed with the latest updates from the pages you’ve already liked, if any. To like new pages from here is simple: click the green “Like Other Pages” button and type in the page name that you want to like, hit enter and you’re done.

Then, the pages you like will be populated in this newsfeed, where you can interact with them without needing to be tagged in a post, seeing something in your personal newsfeed or going directly to the page.

The benefits to engaging with other pages are likely going to become increasingly important with Facebook’s shift to a family- and friend-first algorithm. Not to mention, it’s a nice touch to let prospective clients and partners know you are a supporter of their organization on social media.

Feel free to try it out by liking and following @LukasPartners on Facebook!

About the blogger:
LeAnne Morman is a senior account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

To hear more from Lukas Partners, follow us on Twitter @LukasPartners or subscribe to our newsletter.

 

 

How to Win a Gold Medal in the Social Media Olympics

It’s not very often that an event or topic trends for more than one day on social media. The Olympic Games is the exception to that norm. People around the world are focused on the event at the same time.

As a senior account executive at Lukas Partners, I keep an eye on popular social content to keep our clients trendy.

So how can an organization ride the Olympic wave of popularity? The best venue to post on the Olympics is Twitter, in my opinion.

If you have insight that would fit well with the latest topic of discussion, tweet about it using popular hashtags. Keep in mind, images generate the most engagement, so be sure to include one in your tweet.

Google makes it easy to see what people are talking about; they’ve created a specific Pyeongchang 2018 Trend Search to see what’s hot online. That, combined with Twitter’s insight on trending hashtags, should give you an idea of what people are discussing.  

Especially on Twitter, gaining traction with trending content can help generate more engagement.

The United States has 244 athletes competing this year. Cheer on your local hero by mentioning him or her in tweets with words of encouragement. Tweet mentioning team U.S.A. in general. Remember to use a trending hashtag.

A couple of final notes on Twitter: if you are going to include a link, experts recommend you include it closer to the beginning versus the end.  There’s also a sweet spot on when to post. Although it depends on individual analytics, experts recommend tweeting in between noon and 1 p.m.  If the content is trending at that moment, always strike while the iron is hot.

About the blogger:

LeAnne Morman is a senior account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

To hear more from Lukas Partners, follow us on Twitter @LukasPartners or subscribe to our newsletter.

Apps, Party Tips to Avoid Super Bowl Turnovers

The Super Bowl’s second half is about to kickoff. What are people around the world doing?

Many are posting on social media and texting. The second half’s outset was the peak time for mobile during Super Bowl LI, according to a Fetch analysis of how consumers used mobile devices during last year’s championship game.

Smartphone and tablet usage rose by about 32 percent as viewers posted on social media and texted about the halftime performance.

Lukas Partners client U.S. Cellular offers the following Super Bowl party planning tips and ways to follow the action Sunday:

• Pre-Game Planning: Want to save a few dollars on your party? The Flipp app collects coupons you normally receive in circulars and provides access to them on a smartphone. For those who want to have fun during the game, the Football Squares Plus app makes it easy to set up and track the score after each quarter.

• Virtual Experience: With Fox Sports VR, you can enjoy Super Sunday in a virtual suite among friends. Compatible Samsung Gear VR headsets provide the thrill of being at the stadium without paying a super ticket price.

• Cooking: If you plan to fire up the grill, the free Weber Grills app has more than 250 meat and vegetable recipes. The GrillTime and NYT Cooking apps also will keep Super Bowl party guests well-fed with numerous recipes.

• Tracking Touchdowns: The ESPN, FOX Sports GO, NFL Mobile and Yahoo Sports apps are among the best ways to track Super Bowl LII action from Minneapolis.

Wipe Before You Smartphone Swipe

Did you know that the average smartphone has 10 times more bacteria on it than most toilet seats? That is according to University of Arizona microbiologist Charles Gerba. Bacteria can linger on a device and has the potential to make users ill, especially when sharing electronics with someone else that has recently been sick. That is why it’s critical to keep cellphones clean, especially during peak cold and flu season.

Lukas Partners’ client U.S. Cellular reminds mobile users to wipe before they swipe and offers the following tips to disinfect Apple and Android devices:

• Wash your hands. Studies show that germs travel easily from hands to devices.

 
• Disinfect devices and cases regularly. Use a disinfectant wipe that does not contain bleach and wring the wipe out several times before use to minimize moisture on and near the device.

 
• Try antibiotic putty. The most stubborn areas to clean are the device’s headphone jack, charging port, speaker and microphone openings.

 
• Don’t use devices in the bathroom. The “toilet texting” habit can cause users to become ill, as germs from the bathroom can wind up on the phone.

Your Blog: The Star of your Social Media Marketing Strategy

Nearly half of consumers today review three to five pieces of content before making the first step to making a purchase. According to Tech Client, featuring a blog on your website gives you a 434 percent better chance of being highly ranked on search engines.

Being informative and findable to online audiences are major reasons why blogs remain relevant in the online space of constant change. Publishing content regularly draws search bots to your website, and people naturally share links to great information. Your blog is where that content can live to help drive the people you’re engaging to the place where the commerce happens ‒ your website.

Here are a few concepts we recommend at Lukas Partners for establishing your organization’s blog as the featured attraction of your social strategy:

The welcome mat for your products, services and brand ‒ Think how often you go to an “About Us” page of a company or organization. For most people, it’s once, but the goal is for visitors of your website to keep coming back for more, to click around and learn more about the organization, such as its leadership, products and viewpoints. That’s exactly what a blog can provide. One of the biggest missed opportunities we see is organizations sending their online audiences to YouTube or iTunes to view their content instead of embedding those posts on their blogs and linking back to them.

A destination for your followers ‒ Your social media status update is the big bus that picks up your passengers, and the blog is where they get dropped off to experience that engagement. When they get there, try to give them a reason to stay. We recommend writing to your target audience, so when you are creating content for your organization, be mindful of what matters to them and answer for your organization how it can provide expertise and value.

Sustainable frequency ‒ How often should you post? Only as often as you can post quality content. For some businesses that could be once a week. For others, it could be once a month. Keep in mind, boring content doesn’t get shared, so keeping a quality-over-quantity approach can help attract a following of brand advocates. Sticking to a consistent schedule helps establish your organization as a helpful resource ripe for return visits.

Stay organized with a content strategy ‒ An organizational tool we use is an editorial calendar for our blog. An easy way to create one is to think about four general topics that matter to your customers. For each one, create three subtopics. If your schedule is once a week, you’ve just created the roadmap for a whole quarter of new content!

Reposting is recommended, not forbidden ‒ Once you’ve crafted a quality blog post, you now have a piece of content with a long shelf-life to leverage. If what you wrote about in June still applies, and you received good feedback the last time you posted it, go ahead and post it again.  Quality content is appreciated, and, most importantly, it gets shared. And as much as we’d like to think our followers see everything we put out on our blogs and social channels, very few do.

We can count on lots of new developments to happen this year that will enhance the way we communicate and maximize the reach of our efforts. Your blog will keep its important role in helping people and organizations get more acquainted with you.

About the blogger: Brian Ayers is a senior account executive at Lukas Partners who helps clients share their stories through traditional and digital formats. As a former journalist, he knows the elements of a good story and helps organizations tell theirs in a powerful way.

To hear more from Lukas Partners, follow us on Twitter @LukasPartners or subscribe to our newsletter.

Sending the Right Emojis in Your Message

The emojis proliferation caters to a visually focused society. Of course, this unwittingly creates room for misinterpretation. Lukas Partners’ client U.S. Cellular recommends www.emojipedia.org as an emojis resource. Emoji meaning descriptions can be found at unicode.org/emoji. This infographic features a history of emotions, emoticons and emojis, as well as five frequently misinterpreted emojis.

Emotions, Emoticons and Emojis Oh My! Infographic

Visuals are Vital to Successful Social Engagement

If a picture is worth a thousand words, how many “likes” and “shares” does that equate to? When it comes to measuring the effectiveness of social media engagement, one thing is clear – if the post isn’t visual, your reach is minimal. For example, on LinkedIn, posts with images receive 200 percent more engagement and 98 percent more comments than text-only posts.

Not a graphic designer? That’s no longer a problem when it comes to creating visually appealing content. There are valuable online tools that make it easy to add images that give your digital design a professional look, as well as save you time and widen the audience on your social campaigns. The best aspects – they all offer free options and don’t require prior experience.

At Lukas Partners, here’s a few of our favorite graphic gadgets worth embracing to enhance your social traffic:

Canva ‒ This a great full-service image creation tool for learning how to architect eye-catching content. With simple drag-and-drop functionality, the site has more than 1 million free searchable images, as well as backgrounds, layouts, text and customization tools for different social media formats.

Creative Market ‒ This site has ready-to-use design assets, such as photos, graphics, templates, themes, fonts, add-ons and 3D images produced by nearly 25,000 independent creators. With six free products featured each week, it’s a great place to find new designs to promote new ideas.

Adobe Stock ‒ A stockade of high-quality, royalty-free stock photos, vectors and illustrations, including themed collections. Powered by machine learning, users can search for images by keywords and filters, or they can upload a target image to find results that are visually similar in color, tone and composition.

Infogram ‒ Bring all your data to life with the quick creation of charts, maps, graphs, dashboards and social media visuals. From simple charts to detailed infographics, infogram offers free data visualization services and also provides a range of paid monthly services.

Easel.ly ‒ Whether you’re looking for a ready-made template or want to create your own infographic from scratch, Easel.ly has your reporting, timeline and process needs covered with a drag-and-drop interface that allows you to easily enter your own data into the design.

Over – Its core function is to allow you to add text to images, but this app also allows for color sampling, blending, image overlays, and through its integration with the stock photo site, Unsplash, an array of captivating artwork to customize for free.

Phonto – A photo overlay app for creating text on visuals allows for rapid-fire marketing through an easy four-step process: import a picture, add text to it, style it and share it on your social feeds.

According to a study by Microsoft, the average person’s attention span is less than nine seconds. The eye is drawn to imagery, and so is the brain as it processes pictures faster than text. In a world where attention spans are shrinking and social channels are becoming more crowded, creating visually appealing content is the key to capturing interest.

About the blogger: Brian Ayers is a senior account executive at Lukas Partners who helps clients share their stories through traditional and digital formats. As a former journalist, he knows the elements of a good story and helps organizations tell theirs in a powerful way.

To hear more from Lukas Partners, follow us on Twitter @LukasPartners or subscribe to our newsletter.

The Results Are In!

Thank you to PRSA Nebraska for another great Paper Anvil Awards Gala. We are proud to win multiple awards again this year for several of our great clients including Children’s Hospital & Medical Center, Creighton University, Great Plains Colon Cancer Task Force, Gordmans, Lutheran Family Services of Nebraska and Outlook Nebraska. Congratulations to all who were recognized!

 

From left: Kristen Whitman, Brian Ayers, Tom McLaughlin, Brittany Redden, Joan Lukas, Jim Bush, Kevin Schuster and LeAnne Morman

 

Lukas Partners’ 2017 PRSA Paper Anvil Awards

Category: Nonprofit Community Relations

Award of Excellence, Children’s Hospital & Medical Center’s Parenting U

 

Category: Events (more than seven days)

Award of Excellence, Children’s Hospital & Medical Center’s Parenting U

 

Category: Digital Media Kit

Award of Excellence, Creighton University, Sitting is the New Smoking

 

Category: Issues Management

Award of Merit, Gordmans Rebranding Strategy

 

Category: Nonprofit Public Service

Award of Merit, Raising Awareness of Great Plains Colon Cancer Task Force

 

Category: Events (seven or fewer days)

Award of Merit, Lutheran Family Services of Nebraska Celebrates 125 years

 

Category: Nonprofit Social Media

Award of Merit, Outlook Nebraska Toilet Paper Bowl

 

From left: Fa’iz Rab (Nebraska Children’s Home Society), LeAnne Morman, Ruth Henneman (Lutheran Family Services), Joan Lukas, Monique Farmer (Omaha Public Schools), Tom McLaughlin, Brittany Redden and Jim Bush

Click to see more photos.

Times are changing for LinkedIn: Images are the new Headline

Gone are the days where LinkedIn is solely a social platform to post your resume and connect with colleagues. More often, organizations are turning to LinkedIn to do business with other like-minded organizations, engage future employees and to share and read subject matter experts’ viewpoints on industry changes and trends.

According to LinkedIn, 45% of post readers are in the upper ranks of their industries. This is great news for social media B2B marketers, because posts have the potential to cut through clutter and go direct to a company decision-maker.

LinkedIn has been known for influencers, and a good strategy we utilize at Lukas Partners is to engage influencers within an organization to post to LinkedIn and support the company page, to help grow an organic audience and increase engagement.

Recently, LinkedIn opened up the capability to post video for people with personal LinkedIn accounts. It currently does not allow this on company pages, but has announced it will roll out video on company pages in 2018. Company page managers will have the ability to measure engagement on videos they post on the platform, as well, once video posting is made available.

Right now, for company pages, posts with compelling images get the most engagement. LinkedIn Marketing recently tweeted that “Images are the new Headline.” Which rings true on most social platforms in order to draw engagement. The ideal image size for LinkedIn is 1200 X 627.

LinkedIn is constantly evolving and definitely an asset for businesses and organizations. Especially in the B2B channel where it can be difficult to cut through the millions of people to get to decision-makers at other businesses.

About the blogger:
LeAnne Morman is a senior account executive at Lukas Partners. As a former journalist, LeAnne has a great deal of experience with all types of media, including social and digital formats. She works with organizations on a regular basis to help them use digital and social media to their advantage.

To hear more from Lukas Partners, follow us on Twitter @LukasPartners or subscribe to our newsletter.

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