Top Tools for DIY Reputation Management

Because a good reputation can be earned or lost in today’s online universe, you need the right monitoring tools to help determine where you stand.

Lukas Partners focuses on some do-it-yourself monitoring tools that won’t break the bank and may provide a solid foundation for developing a reputation management strategy. Explore some of these to help identify what sentiment surrounds your organization:

Talkwalker’s Free Social Search – Talkwalker’s Free Social Search allows you to quickly see sentiment toward your brand, products or services within a seven-day period, and understand what posts, tweets and articles are driving the social discussion about your brand. The search takes place over 150 million websites, so you can be sure that all your bases are covered across social media and online outlets.

Go Fish DigitalGo Fish Digital is a complaint search box that allows you to perform a Google search for negative comments or reviews on more than 40 websites at one time. Pricing for this service starts at $49 per month for a single location.

ReviewPush This is a paid review monitoring site service that searches for reviews about your company or its services across Google, Facebook, Yellow Pages and others. It provides automated email notifications, analytics, options to rank locations against one another and email alerts that allow direct responses to customer feedback.

ReputologyReputology is a customer service-based platform that provides analytics surrounding negative customer experiences. It sends out a detailed summary report of consumer feedback that allows quick response time and helps identify any areas of improvement needed at your organization. It also integrates with Hootsuite and other social media management tools. The cost for this service is $25 per month.

NaymzNaymz is a tool that helps track and manage your social influence, which is closely related to your online reputation. The higher your social influence, the more positive your reputation may be.

RepScoreRepScore is a Naymz service that helps your business rate your online influence across different social networks in comparison to others using the same service. It assesses peer reviews whether or not the organization is related with the reviewing organization. It makes an assessment of what makes your business unique and valuable and provides a score between one and 99, with 99 being the best and ranks your influence level amongst other Naymz members.

About the blogger:
Jim Bush is a senior account executive at Lukas Partners. He is accredited in public relations (APR) via the Public Relations Society of America (PRSA). Jim is a seasoned communication professional with experience in every aspect of corporate communication and takes pride in helping businesses and organizations better relate to the communities they serve.

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